Tanner Hackett

Tanner Hackett is the CEO and founder of Counterpart, a company focused on providing management liability and professional liability insurance tailored for small and medium-sized businesses (SMBs). He has held this position since 2019, leveraging his extensive experience in scaling data-centric businesses to guide Counterpart's mission to help SMBs navigate the complex insurance landscape with innovative tools and services.12

Professional Background: Before founding Counterpart, Tanner co-founded Lazada Malaysia, which became the largest e-commerce platform in Southeast Asia and was acquired by Alibaba for $3.5 billion in 2018. He also co-founded Button, a leading mobile-first affiliate platform that partners with major global brands like Amazon and Walmart.24 Tanner's entrepreneurial journey reflects a deep commitment to enhancing business operations through technology and data-driven solutions.

Current Role at Counterpart: Under Tanner's leadership, Counterpart aims to rebuild trust between SMBs and insurance providers by offering personalized support and insights into risk management. The company emphasizes the importance of understanding the unique challenges faced by small businesses, especially in today's volatile economic climate.45 Tanner has been vocal about the need for insurers to evolve alongside technological advancements and changing market demands.3

Community Engagement: In addition to his role at Counterpart, Tanner is a Fellow at the Edmund Hillary Fellowship, where he engages with a network of entrepreneurs committed to social impact.1

Tanner Hackett's LinkedIn profile can be found under the username tannerhackett for further details on his professional journey and insights into his work at Counterpart.