Tanner Glaves

Tanner Glaves is a Creative Director at Macy's Studios who also serves as the Managing Producer for the Macy's Thanksgiving Day Parade and Macy's Fourth of July Fireworks at NBCUniversal Media, LLC.12 He has held this position from November 2019 to November 2024, overseeing the creative and operational execution of key touchpoints throughout these iconic events.1

In his primary role at Macy's Studios, Glaves leads the brand creative, strategy, and execution for world-renowned events such as the Macy's Thanksgiving Day Parade, Flower Show, Fourth of July Fireworks, Santaland, and Holiday Celebrations.1 He has been instrumental in refreshing and reimagining each event's brand identity, introducing 360-degree branding across broadcast, digital, and in-person experiences.1

Glaves has a diverse background in creative roles at Macy's, including:

1. Manager, Creative Director at Macy's Studios (January 2021 - Present)
2. Creative Specialist in Branded Entertainment (November 2018 - January 2021)
3. Art Director in Branded Entertainment (February 2017 - November 2018)
4. Art Director in Branding + New Media (April 2013 - January 2017)

His work has contributed to record-breaking Parade ratings, increased digital engagement, expanded viewership, and a significant boost in product sales tied to these events.1 Glaves is known for blending creativity, strategy, and innovation to create experiences that resonate with audiences and align with Macy's values.1