Tania Riera

Tania Riera is the Directora Creativa Ejecutiva at Ernest, a creative advertising agency based in Spain. She hails from Asturias and holds a degree in Advertising and Public Relations. Riera began her professional career at McCann Madrid in 2006, subsequently joining Shackleton where she worked for several years, ultimately serving as a creative director from 2014 until 2022. In 2022, she became one of the founding members of Ernest, taking on her current role as Executive Creative Director.124

Throughout her career, Riera has worked with notable clients including MTV, Acción contra el Hambre, and Carrefour, earning accolades at prestigious festivals such as El Sol and Cannes Lions. She has also been involved as a juror in various advertising competitions, advocating for greater representation of women in creative roles within the industry.13 Riera is recognized not only for her creative leadership but also for her commitment to addressing gender inequality in advertising, co-founding initiatives aimed at promoting women creatives.1

In her position at Ernest, Riera oversees campaign development, talent acquisition, and team organization, balancing creative ideation with project management responsibilities.1