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Tania Forshtadt
Group Product Manager at Booking.com & CEO of Equal Chance Foundation
Professional Background
Tania Forshtadt is a seasoned leader in the field of fraud prevention and product management, with an impressive tenure of over six years at Booking.com. Throughout her career, she has demonstrated exceptional skills in establishing and managing multiple teams with a clear focus on consumer fraud. Currently, she leads the Consumer Fraud Product Organization, a key division within Booking.com that aims to combat various forms of financial fraud. Tania's leadership has been instrumental in launching five product teams equipped with numerous machine learning models and robust in-house capabilities. Her ability to forge strong vendor relationships across different travel verticals enables her teams to effectively prevent, detect, respond to, and recover from payment fraud, marketing fraud, loyalty fraud, and other emerging threats in the fraud landscape.
Tania's innovative approach to using technology and data has not only driven growth within her organization but also redefined how fraud prevention is approached in the travel industry. Her work is characterized by a commitment to excellence and a passion for utilizing advanced technology to enhance both operational efficiency and customer trust.
In addition to her corporate achievements, Tania is also a dedicated philanthropist. As the co-founder and chair of Equal Chance, she is actively involved in charitable initiatives focused on education and empowerment for children and women. Her organization specifically aims to improve access to educational resources, and she oversees two schools that provide education to 500 underprivileged children in Cambodia, emphasizing her commitment to making a positive impact on society.
Education and Achievements
Tania's academic credentials underscore her strong foundation in law and her specialized knowledge in international legal frameworks. She holds a Bachelor of Laws (LLB) from Haifa University, which laid the groundwork for her legal career. Tania furthered her education by earning a Master of Laws (LL.M) with a focus on Public International Law from Leiden University, where she honed her understanding of global legal issues.
Her commitment to leadership development is evidenced by her participation in the International Leiden Leadership Programme at the Leiden Honours Academy, which provided her with essential skills in organizational leadership. Moreover, her studies at the Lucerne Academy for Human Rights Implementations at Universität Luzern have enriched her knowledge and dedication to human rights and advocacy.
Notable Achievements
- Leadership at Booking.com: Tania's career progression at Booking.com is a testament to her expertise and dedication. Starting as a Contract Administrator, she quickly ascended the ranks to become a Security & Payment Fraud Analyst, then a Junior Product Owner in Fraud, and subsequently a Product Manager for Customer Fraud, where she further solidified her reputation as an expert in the field.
- Co-founder of Equal Chance: As a co-founder, Tania has played a pivotal role in shaping the mission of Equal Chance to support educational initiatives. Under her leadership, the organization has reached significant milestones, including the establishment of schools for 500 children in Cambodia, marking her as an influential figure in social responsibility and philanthropy.
- Expertise in Fraud Prevention: Tania has built a formidable reputation for her deep understanding of fraud mechanisms and prevention strategies. Her leadership of multiple product teams with cutting-edge machine learning models demonstrates her proactive stance in addressing evolving threats and her commitment to innovation in fraud management.
- Strong Commitment to Learning and Development: Tania's passion for personal growth and development is evident in her continuous quest for knowledge and best practices in both her professional and philanthropic endeavors. She is an advocate for leveraging technology and data to drive not only business success but also social change.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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