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Tammy Hegarty
EVP, Product Strategy & Marketing
Professional Background
Tammy Hegarty is an accomplished and dynamic leader specializing in product management, digital marketing, and eCommerce. With a rich background that spans both B2C and B2B markets, she has successfully driven initiatives for a wide range of organizations, from small start-ups to Fortune 150 companies. Her extensive knowledge in global electronic publishing, technology, and consumer packaged goods (CPG) has established her as a formidable force in the industry.
Operating at both strategic and tactical levels, Tammy is results-oriented, diligently working towards achieving goals and driving organizations forward. She possesses exceptional interpersonal and relationship-building skills, essential for leading and influencing across matrixed environments of stakeholders and partners, enabling her to achieve mutual success in diverse projects.
Tammy’s career is highlighted by unique positions in various esteemed organizations, contributing significantly to their product strategies and marketing initiatives. Her expertise encompasses a wide array of specialties, including online retail, digital marketing, social media, eCommerce, and web analytics, among others. This knowledge allows her to craft innovative strategies that resonate with target audiences and drive sales effectively.
Education and Achievements
Tammy Hegarty began her academic journey with a Bachelor of Science in Marketing from Post University, where she laid the foundation for her future career in marketing and product strategy. Furthering her education, she attended Drexel University's LeBow College of Business, where she enhanced her understanding of strategic business practices, which have been instrumental throughout her professional life.
Throughout her career, Tammy has held several key positions across various notable organizations:
- As the Executive Vice President of Product Strategy & Marketing at Syndicated Retail Insights at Kantar, she played a pivotal role in redefining product strategies that align with market trends.
- Previously, she served as Vice President of Digital Experience & DTC eCommerce at SharkNinja, where she significantly improved customer engagement and digital sales performance.
- At Keurig Green Mountain, Inc., she held the position of Vice President / General Manager of Digital & DTC eCommerce, overseeing the company's digital transformation and eCommerce strategies.
- Her analytical mind also shone through her work as Senior Manager of Web Strategy & Product Management at MathWorks, where she implemented effective web strategies and product development processes.
- Serving as Director of Web Strategy at Xerox and Senior Web Product Manager at Information Access Company, Tammy has enhanced online platforms and brought about user-centric digital solutions.
- Additionally, her roles as Vice President of Product Development at Community of Science and Director of Medical Publishing at SilverPlatter reflect her ability to lead product initiatives and integrate marketing strategies in complex environments.
- Earlier in her career, she gained valuable experience working in marketing roles at Thomson Scientific and Emerson Automation Solutions, where she developed foundational skills that would propel her to higher leadership positions.
Achievements
Tammy's journey has been marked by a myriad of notable achievements, including her role in leading successful product launches, enhancing web strategies, and implementing dynamic digital marketing campaigns that have significantly driven revenue and market share for the companies she worked with. Her work has been characterized by a strong focus on understanding customer needs and market demands, which has empowered her teams to deliver effective solutions that resonate with consumers.
Not only is Tammy dedicated to her professional growth, but she is also passionate about fostering the development of others in the industry. She actively shares her knowledge and expertise, mentoring emerging leaders and contributing to the broader marketing and eCommerce communities. Tammy’s commitment to excellence and innovation continues to inspire many and sets a benchmark for professional success in the fields of product management and digital marketing.
In conclusion, Tammy Hegarty’s extensive experience, expertise, and dedication to leading and innovating in product strategy and digital marketing make her a prominent figure in the field. Her educational background, combined with a wealth of practical experience in high-level roles at respected companies, positions her as a valuable asset in the arenas of electronic publishing, technology, and consumer goods.
tags:[
Product Management
Digital Marketing
eCommerce
B2C Marketing
B2B Marketing
Online Retail
Social Media
mCommerce
Email Marketing
Web Analytics
Online Brand
Web Strategy
Interactive Marketing
General Management
Executive Leadership
Location
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