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Tammy Eckenswiller
Vice President of Brand Creative at Flow Water.
Tammy Eckenswiller is the Vice President of Brand Creative at Flow Alkaline Spring Water, a company she co-founded in 2015 alongside her husband, Nicholas Reichenbach. Under her leadership, Flow has become known for its commitment to sustainability and high-quality spring water sourced from Ontario, Canada, and Verona, Virginia, USA.15
Professional Background
Eckenswiller has a rich background in branding and creative direction. Prior to her role at Flow, she gained experience working with notable brands such as Rebecca Minkoff and running her own consultancy, Tammy Eckenswiller LLC. Her expertise in brand development has significantly contributed to Flow's identity as a beloved B Corp company that prioritizes environmental responsibility and innovative product offerings.46
Contributions to Flow
At Flow, Eckenswiller emphasizes the importance of sustainable practices. The company has diverted over 150 million plastic bottles from landfills and focuses on using minimal natural water flow while ensuring the ecological balance around their water sources.12 She also highlights the unique mineral content of Flow's water and the incorporation of organic ingredients into their flavored waters, which align with the brand's ethos of health and wellness.13
Vision and Impact
Eckenswiller's vision for Flow includes not only providing high-quality hydration but also addressing broader environmental issues through corporate responsibility. Her efforts have positioned Flow as a leader in the beverage industry, appealing to consumers who are increasingly conscious of sustainability and health.15
For more details on her professional journey, you can find her LinkedIn profile under the username tammy-eckenswiller-910baba.