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Tamara Keszey
Professor of Marketing @ Corvinus University | Marketing Research Expert
Tamara Keszey is a seasoned academic with over 25 years of experience in teaching and researching marketing topics like value co-creation, customer knowledge management, and technology acceptance.
Her research focuses on understanding customer-firm interactions to create value in dynamic markets, leading to publications in reputable journals and presentations at global conferences.
With a strong educational background including Ph.D. studies at Aalto University and SDA Bocconi, Tamara has also been a visiting scholar at esteemed institutions like Aalto University, SDA Bocconi, and The University of Memphis. She has leveraged her expertise in consultancy projects for industry giants like Lufthansa, Paks Powerplants, and KPMG.
Tamara Keszey has held various academic positions at Corvinus University of Budapest, such as Full Professor, Associate Professor, Vice Rector for Research, and Horizon 2020 EXCELLENT SCIENCE Marie Skłodowska-Curie Grant Principal Investigator. She has also served as an Assistant Professor and Senior Consultant at KPMG Hungary.
