Tamara Keszey

Tamara Keszey is a Full Professor of Marketing at Corvinus University of Budapest with over 25 years of experience in teaching and researching various marketing topics.1 She specializes in areas such as value co-creation, customer knowledge management, and technology acceptance.1

Career Highlights

• Full Professor at Corvinus University of Budapest since September 20231
• Previously served as Associate Professor (2003-2023) and Assistant Professor (2001-2003) at the same institution1
• Vice Rector for Research at Corvinus University of Budapest from December 2021 to February 20241
• Principal Investigator for a Horizon 2020 EXCELLENT SCIENCE Marie Skłodowska-Curie Grant (2021-2023)1
• Worked as a Senior Consultant at KPMG Hungary from 1996 to 2001, implementing SAP systems for major enterprises1

Education

• Ph.D. in Marketing from Corvinus University of Budapest (1998-2001)1
• Visiting scholar experiences at SDA Bocconi (Italy), Aalto University (Finland), and The University of Memphis (USA)1
• Master's degree in Business Administration from Corvinus University of Budapest (1991-1996)1

Research and Expertise

Tamara Keszey has published articles in top-tier journals and presented her findings at international conferences.1 Her research interests include:

• Value co-creation
• Customer knowledge management
• Technology acceptance
• Sales-marketing encroachment effects on innovation2
• Information systems in transition economies3

She has also applied her research skills to consultancy projects for major firms such as Lufthansa, Paks Powerplants, Dunaferr, and Lyreco.1