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Tamar Amoyal
Founder & Principal at KAMO Marketing Advisors
Professional Background
Tamar Amoyal is an accomplished marketing and communications professional, boasting over 15 years of rich experience in corporate communications and a strong focus on branding and positioning. Throughout her career, Tamar has successfully navigated diverse environments, from high-growth startups to established multinational corporations, allowing her to develop a depth of expertise that stands out in today’s competitive marketplace.
As a thought leader in the field, Tamar has become adept at crafting compelling brand identities and simplifying complex ideas into clear, relevant messaging tailored specifically for the intended audience. Her ability to connect the dots between intricate concepts and effective communication strategies makes her a valuable asset in guiding organizations towards successful branding initiatives.
Tamar’s extensive skill set encompasses everything from meticulous planning and execution of comprehensive marketing strategies for both business-to-business (B2B) and business-to-consumer (B2C) sectors, to managing impactful product launches. Her expertise in online marketing campaigns—including pay-per-click (PPC), search engine marketing (SEM), social media outreach, and affiliate marketing—has enabled her to produce digital and print marketing materials that not only support efficiently but also drive conversions.
Education and Achievements
Tamar Amoyal’s academic journey laid a solid foundation for her professional endeavors. She studied for her Master’s degree in Organizational Behavior and Development at the prestigious Interdisciplinary Center, equipping her with the theoretical knowledge and practical insights necessary for effective organizational management and communication. Complementing her postgraduate studies, Tamar earned her Bachelor’s degree in Psychology from the same esteemed institution, which has undoubtedly enhanced her understanding of consumer behavior and marketing psychology.
Through her education and ongoing professional development, Tamar has honed her skills in analyzing market trends, identifying audience needs, and developing strategies that resonate with varied demographics.
Professional Trajectory
Tamar's professional journey is marked by her innovative spirit and her dedication to excellence in marketing and communications. She is the founder and principal of KAMO Marketing Advisors, where she leverages her extensive experience to provide tailored marketing solutions to a variety of clients, helping them to enhance their brand presence and optimize their marketing strategies.
Before establishing her consultancy, Tamar served as the Senior Vice President of Marketing at Boost Payment Solutions, where she led transformative marketing initiatives that elevated the company's profile within the competitive payment processing landscape. Her role at Boost was preceded by a pivotal position as Director of Enterprise Marketing for the Americas region at Payoneer, where she was responsible for shaping marketing strategies that catered to a wide range of enterprise clients.
During her tenure at Payoneer, she also excelled as the Director of Content, playing a critical role in content strategy and brand storytelling that drove customer engagement and loyalty. Tamar’s impact in this role was significant, as she effectively connected enterprise solutions with the needs and interests of users.
Earlier in her career, Tamar held the position of Senior Manager for B2B Marketing and Communications at Natural Intelligence, where she developed integrated marketing communications that significantly bolstered brand recognition and customer acquisition.
Her entrepreneurial spirit shines through her role as a co-founder of SHEvooking Ltd., an innovative venture designed to empower women through culinary education and respective competencies. Tamar’s diverse experiences in dynamic marketing environments extend further, with prior roles including Marcom/Internal Communications Manager at Orbotech and Marketing Communications Manager at Panda Trading Systems, each of which contributed to her extensive knowledge of tactical marketing execution and communication strategies.
Additionally, Tamar founded and owned CrunchContent, showcasing her versatility as a business leader. Prior to these leadership positions, she served as a Marketing & Communications Project Manager and Affiliate Marketing Manager at The Nation Traffic—experiences that laid the groundwork for her robust understanding of digital marketing landscapes and affiliate partnerships.
Notable Achievements
Tamar Amoyal’s career achievements are striking and showcase her dedication to excellence within the marketing sector. She has consistently been at the forefront of developing strategies that not only promote brands but also optimize market placement. Her proven track record of managing successful product launches demonstrates her ability to integrate marketing initiatives seamlessly with organizational goals.
Through her various roles, she has led high-impact marketing campaigns that have driven significant growth and engagement for the companies she represented. This includes her work on comprehensive B2B and B2C marketing strategies, where her keen insight into customer behaviors has fostered innovative solutions tailored to varied market needs.
Moreover, Tamar has leveraged her background in psychology to develop targeted messaging that resonates on a deeper level with audiences, breaking down barriers to engagement and facilitating connections. This thoughtful approach to marketing has yielded measurable results, enhancing brand visibility and loyalty across platforms.
Looking Forward
As a marketing and communications professional, Tamar Amoyal is keen on continuing to drive brand success while navigating the ever-evolving marketing landscape. Her commitment to developing effective marketing strategies and her passion for creating meaningful connections between companies and their audiences showcases her unique talent in the field. With an eye on the future, Tamar remains dedicated to further refining her skills, embracing new marketing innovations, and inspiring others in the marketing community.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.