Talis Lin

Talis Lin is a seasoned senior marketing executive known for driving growth through data-driven strategies. With extensive experience in leading marketing efforts for prominent organizations like BBC Studios, the National Basketball Association (NBA), and The New York Times, Talis has a proven track record of success in customer acquisition and retention.

At BBC Studios, Talis spearheaded marketing initiatives for various digital services, such as SVOD, podcasts, and BBC.com. His role at the NBA involved overseeing customer acquisition and retention on a global scale, focusing on DTC streaming services and popular applications like NBA and WNBA League Pass. Talis has a passion for turning fans into loyal customers.

During his tenure at The New York Times, Talis built and managed a high-performing global performance marketing team, driving subscription acquisition, app downloads, and digital marketing campaigns for a range of Times products. He is a sought-after speaker and panelist, sharing expertise on growth marketing, fan engagement, AI in marketing, campaign optimization, mobile strategies, journey mapping, and leveraging predictive intelligence for enhanced conversion rates.

With a diverse background encompassing DTC, e-commerce, luxury, retail, CPG, and family marketing, Talis has worked with esteemed brands like Office Depot, Weight Watchers, Unilever, and Schering-Plough. His exceptional contributions have been recognized with prestigious industry awards, including Ad Age's Top Marketers of the Year, Cannes Gold Lions, and accolades from The Drum Digital Trading Awards and The New York Times.

Talis Lin is a first-generation American with a unique background, bringing a fresh perspective to his marketing endeavors. He holds an Executive Certificate in Leadership from Columbia Business School and a Bachelor of Science in Marketing and Advertising from the University of Minnesota. Talis has held key roles at renowned organizations like BBC Studios, the NBA, and The New York Times, showcasing his expertise in direct-to-consumer marketing, customer acquisition, and performance marketing.

Throughout his career, Talis has demonstrated a strong commitment to leveraging data-driven insights and creative strategies to drive growth and enhance customer engagement. With a rich professional background and a reputation for excellence, he continues to make significant contributions to the field of marketing.

Committed to continuous learning and innovation, Talis Lin remains a prominent figure in the marketing industry, blending strategic leadership with a deep understanding of consumer behavior and market trends.