Tel Aviv University

Venice International University

Rimon School of Jazz and Contemporary Music

Mentor מכללת מנטור

Marketing Manager  -  Account Director

Skills: Marketing · Growth Strategies · ROI Management · Client Relations · Operations Management · Brand Marketing · B2B2C

Jellyfish

Senior Customer Success Manager

- Team leader of 3 account managers, established the dept. from the ground up
- Planned and executed digital growth strategies, presented directly to C-levels weekly 
- Managed high-scale monthly budgets, ROI management, analyzing performance reports, market research
- Collaborated with Sales, Product, and Support, to learn pain points and leverage business opportunities
- Conducted Media plans for both Awareness and Acquisition campaigns
- Worked closely with affiliates, vendors, and external agencies

K Logic

Senior Marketing Strategist @ Media Brainers (as part of K Logic group)

- Built GTM plans, campaigns, online funnels and inbound marketing for various clients
- Managed SEO teams, reports, content hubs, UX changes for CRO 
- Tailored unique messaging for audiences and segments in the funnel
- Conducted multiple cross-functional teams and led integration projects with advanced media tools (GA360, DV360) to reach ultimate attribution 
- Initiated and Managed projects from A-Z using in-house and outsourced teams while solving crises in tight schedules
- Acquired profound understanding of clients' product, business needs and struggles

Client Solutions Manager

- Managed digital marketing operations and budgets for local and global brands, (B2B and B2C) e.g SodaStream global, Shikun & Binui, Meitav-Dash and more
- Acquired profound knowledge of media platforms (Google Ads, Google Analytics, Facebook, Taboola, Outbrain) 
- Analyzed A/B testing for all marketing assets for higher ROAS
- Conducted SodaStream's campaigns with over 10 countries at once under deadlines and high budgets
- Worked directly with PPC, SEO, Analytics, Dev, Creative and Content
- Created content for all assets: banners, text ads, posts, newsletters, briefs
- Translated business needs and objectives into customer-focused solution

Perelview - Spicy Internet LTD

Account Manager

- Defining Mapme’s QA cycle for the different products, integration and regression tests, sanity and production validation assuring the best deployment for Mapme’s SaaS
- Using Agile methodology and CI services (GitHub, AWS), in a fast-pace R&D environment
- Collaborating with Customer Support to improve next deployment

Tali Katz