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Taja Dockendorf
Pulp+Wire - owner & entrepreneur
Taja Dockendorf is the founder, owner, and creative director of Pulp+Wire, an award-winning consumer packaging, branding, and digital agency based in Portland, Maine.12 She established the company in 2004 and has since led it to produce visually compelling and effective brands, packaging, and digital solutions.13
With a background in industrial design and graphic design, Taja has been recognized as a leader in the industry for her creative and strategic brand-building excellence.1 She is known for her hands-on leadership style and ability to foster a collaborative team culture.2
In addition to her role at Pulp+Wire, Taja:
- Hosts the Brand Alchemist Podcast, which highlights brand owners in the CPG space12
- Contributes as a writer for publications such as Forbes, Entrepreneur, and Insider13
- Invests in and advises emerging brands and technologies13
- Serves on boards and contributes to non-profit work, including the Maine Center For Entrepreneurs Cultivator Program and the Susan Curtis Foundation1
Taja is passionate about sustainability and creating brands that are "better for you and better for the world".2 She emphasizes the importance of collaboration and community in the design industry.2
Pulp+Wire, under Taja's leadership, has received numerous awards, including the 2022 Inc. Power Partner Award and recognition as a 2023 Ad Age Small Agency of the Year (Silver/Culture).34