Tom Hockaday

Tom Hockaday is a seasoned professional with expertise in database, direct marketing, and big data mining. He has extensive experience in evaluating, blending, defining, converting, summarizing, cleansing, and coding data. He specializes in data discovery and has exceptional customer interviewing skills that allow him to locate and document meta-data and data dictionaries.

Tom possesses experience and knowledge of the right questions to ask for data discovery, customer specs, requirements, and measures of success. He knows how to differentiate between good data and bad data and uses internal data to profile customers, acquiring missing data to enable informed decision-making.

Tom is an expert in MS Office and proficient in Word and Excel. He is also skilled in SAS and macros programming and serves as a SAS admin for enterprise guide. Tom's expertise in Experian ConsumerView file, which contains over one billion data points and 100+ million rows of name and address, has made him an invaluable asset to organizations that require data management and manipulation for statistical analytics.

Tom is experienced in managing, cleaning, converting, and preparing all internal and external data files used for analytics. He prepares datasets in a way that makes them ready for immediate reporting and analytics.

Tom has supported and prepared files for PhD statisticians, indicating his expertise in modeling, regression, demographic profiling, insight, targeting, segmenting, NCOA, postal+SME, address hygiene, and address matching.

His interests include customer service, where he has demonstrated his ability to manage an account delivery team, speak and interact with internal and external clients, present and sell ideas to executives while maintaining professionalism, candor, and appropriate levels of confidentiality.