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T. Newell
Brand Strategy, Evaluation, and Valuation. Brand Finance
Professional Background
Laurence Newell is a distinguished brand specialist and consolidated business developer, renowned for his comprehensive expertise spanning over 25 years in brand-building disciplines such as valuation, strategy, corporate identity, and packaging. With a robust career predominantly focused in Mexico and Latin America, and more recently expanding into the United States and Canada, Laurence has established himself as a leading figure in the field of brand consultancy. Currently serving as the Managing Director for the Americas Region at Brand Finance, the world’s foremost brand valuation and strategy consultancy, he plays a pivotal role in shaping brand strategies that resonate across diverse sectors and markets.
In his impressive career, Laurence has rendered invaluable services to a wide range of esteemed clients across various industries. Among them are prominent banking institutions like Citi, S&P Global, Nexxus Capital, Infosys, and NTT Data. Additionally, Laurence has impacted the retail sector significantly, collaborating with leading brands such as Walmart. His expertise extends into the realms of sports and entertainment, where he has worked with major players including Cinépolis and Mexico’s National Soccer Team.
Prior to his pivotal role at Brand Finance, Laurence took charge of Interbrand’s Mexico office, successfully positioning the firm as the premier brand consultancy within the region. This achievement highlights his strategic vision and commitment to excellence, marking him as a go-to advisor for brand-related needs in a competitive landscape.
Laurence's career trajectory began at Procter & Gamble, where he served as a Brand Manager at Gillette. His innovative approach and strategic insights led him to further opportunities as a brand planner at prominent agencies such as JWT and Grey Group. Throughout his career, his contributions have not only benefited individual brands but have also enriched the industry with best practices and groundbreaking methodologies.
Education and Achievements
Laurence Newell's academic journey laid a strong foundation for his illustrious career in branding and business development. He holds a Bachelor of Arts degree from Southern Methodist University, which provided him with a comprehensive understanding of communication and media studies. He further enhanced his expertise by obtaining a Master’s degree in Communication and Media Studies from the University of Miami. This educational background has equipped Laurence with the necessary skills to navigate the complex world of branding and to develop strategies that effectively communicate brand value and identity.
In addition to his impressive academic credentials, Laurence is an influential contributor to various media outlets, sharing his insights and knowledge on marketing and branding topics. His notable contributions can be found in esteemed publications such as The Daily Beast, Mexico’s leading daily Reforma, El Financiero Bloomberg, and Colombia’s La República. His ability to convey complex concepts in an accessible manner has made him a sought-after voice in the industry.
Laurence’s commitment to advancing the field of brand valuation is evident through his active participation in international standard-setting bodies. He represents Mexico on the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, particularly ISO 10668 on Monetary Brand Valuation. This involvement underscores Laurence's dedication to ensuring the integrity and clarity of brand valuation practices globally. Additionally, he is engaged with the US Marketing Accountability Standards Board (MASB) alongside Brand Finance, contributing to the establishment of standards that enhance accountability and transparency in marketing practices.
Achievements
Over the course of his extensive career, Laurence Newell has achieved numerous accolades and milestones that speak to his expertise in branding and business development. As the Managing Director for Brand Finance in the Americas, he has played a crucial role in expanding the firm’s influence and reach across diverse markets in North America and Latin America.
His strategic vision has not only facilitated the growth of his firm but has also resulted in the successful execution of key brand strategies that have driven substantial business results for clients. Laurence’s hands-on experience with high-profile clients—including notable banks, retail giants, and sports organizations—demonstrates his versatility and ability to adapt branding strategies to varying business environments and consumer needs.
Laurence has also left his mark beyond client work, contributing to industry discussions and knowledge-sharing platforms that advance the understanding of brand value in the marketplace. His frequent commentary in leading publications and industry forums allows him to influence upcoming trends and best practices in branding consistently.
With each role he has undertaken from Brand Manager at Procter & Gamble to Managing Director at Brand Finance, Laurence has portrayed a steadfast commitment to fostering a deep understanding of brand value and the critical components that drive successful brand engagement. His leadership and deep understanding of branding dynamics continue to inspire professionals both within and outside the industry.
tags':['brand specialist','business developer','brand valuation','brand strategy','corporate identity','packaging expert','Latin America','North America','ISO brand valuation','marketing expert','media contributor','Procter & Gamble','Interbrand','JWT','Grey Group','Citi','Walmart','Cinépolis','S&P Global','La República','El Financiero','Daily Beast'],
questions':['How did Laurence Newell develop his extensive expertise in brand valuation and business development over his 25+ years of experience?','What strategies has Laurence Newell implemented to enhance brand identity and corporate image for his clients in various sectors?','In what ways does Laurence Newell contribute to the advancement of brand valuation standards on an international level?','How has Laurence Newell’s educational background influenced his approach to branding and marketing in diverse markets?','What are some of the key projects Laurence Newell has led in his role at Brand Finance, and what outcomes have resulted from these initiatives?']}
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