Sylvie Mayou is an expert in understanding societies, individuals, and consumers worldwide, with over 30 years of experience. She uses her passion to serve her clients and provide relevant and inspiring solutions to their development needs. With the increasing digitalization worldwide, Sylvie's approach to finding answers has evolved by incorporating new technologies and data analysis strategies. She has a vast expertise in consulting large clients on market and brand issues, among others. She also sits on Ipsos' board of directors, representing the employees. Sylvie studied at the Institut Supérieur de Gestion and has held several positions at Ipsos and IFOP. If you need to reach her, send her an email at sylvie.mayou@ipsos.com.