Sylvain Gauthier

Sylvain Gauthier is a recognized Professional in Marketing Research with over 30 years of experience in marketing and social research.

Currently serving as the Vice President of Communications & Public Affairs at Leger, he has led numerous significant studies, acquiring expertise in strategic analysis and research methodology.

Specializing in various areas such as communication campaign evaluation, strategic positioning, brand strategies, public affairs, intellectual property issues, and public opinion, Sylvain has conducted over 1,200 consumer and business focus groups.

Acknowledged as an expert in research and surveys by the Superior Court of Quebec, he is frequently called upon to conduct surveys related to commercial identity theft or consumer group litigation.

Since 2008, Sylvain has been an educator in the Master's program in Communication Marketing Research at the University of Sherbrooke, Longueuil campus.

A sought-after speaker, Sylvain has delivered multiple conferences and seminars on social observations and consumption trends in various sectors including communications, energy, retail, culture, financial services, and professional organizations.