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Swati Viswanathan
Group Head – Digital Marketing - Branded Content & Partnerships
Swati Viswanathan is a digital marketing professional who held the position of Group Head – Digital Marketing, Branded Content & Partnerships at Dentsu Isobar.2 She has extensive experience in the digital marketing field, particularly in mobile-driven campaigns. During her tenure at Isobar, the company won Campaign Asia Mobile Agency of the Year 2017-18 and over 15 mobile-driven awards in 2017-2018 at various events including IDMA, MADDIES, and ICMA.1 Swati has demonstrated expertise in using AI technology to customize communication based on user behavior and weather mapping to boost store walk-ins and sales.4
Professional Achievements
- Led Isobar to win multiple awards in mobile marketing
- Implemented AI-powered mobile campaigns for improved customer engagement
- Specialized in digital marketing, branded content, and partnerships
Currently, Swati Viswanathan appears to be working at Axis Bank, according to her most recent LinkedIn profile.13