New York University - Polytechnic School of Engineering

Trinity College-Hartford

Google Veteran in Human Capital & Business Development / Business Results & Career Coach

Drive pre-commercial market-shaping initiatives for an innovative cancer screening solution. Led strategic planning, development, content creation and execution of congress and digital medical education tactics in alignment with publication and product marketing plans to drive awareness of a new technology to detect multiple cancers at early stages. Determined KPIs and monitored campaign performance through data analytics. Collaborated with internal cross-function partners, medical, analytics, legal, regulatory, IT, corporate communications, and commercial support. Managed agencies and tactic marketing budget.

• Contributed to creation of annual marketing plan for the Exact Sciences MCED test.
• Leveraged multi-channel digital medical education platforms to increase HCP understanding of product, resulting in increased disease awareness, indicated by surpassing engagement guarantees by 40%.
• Reached over 4,000 HCPs, HS executives, academics and researchers through podium and invited presentations since June 2022, increasing internal thought leader presentation demand in 2024.
• Spearheaded development of a Tableau dashboard to analyze campaign performance and customer engagement to inform future omnichannel marketing approach.

Exact Sciences

Sr Marketing Manager, Thrive

Built, implemented, and enhanced national marketing initiatives to maximize outreach and adoption of new cancer screening solution for hepatocellular carcinoma. Led development, collaboration, and execution of downstream product launch readiness tactics for healthcare providers and payers (product website using Agile processes), digital marketing, medical education, product training, sales enablement, patient engagement, congress, etc.). Innovative collaborator with all product development, medical, legal, regulatory, compliance, IT, customer experience, training, advocacy, billing, market development (sales) and agency partners to ensure launch readiness. Communicated with internal and external customers to develop deep understanding of customer needs and current market landscape with market research, ad-boards, and KOL interactions. Quarterly presented marketing tactic performance. Managed and forecasted marketing budget to develop and execute marketing strategies.

• Contributed strategic initiative to creation of annual marketing plan for Oncoguard® Liver solution.
• Marketing lead for esophageal cancer product brand planning.
• Launched the Oncoguard® Liver test and patient engagement program into a targeted early
access program in May 2021.
• Leveraged patient market research to create Chinese and Spanish patient brochure, patient
engagement program content.
• Utilized understanding of HCP behavior, of multi-channel digital strategies such as search engine marketing, social media, digital medical education, and affiliate marketing to outperform on tactic-based industry benchmarks, resulting in up to 35% increase in engagement and disease awareness.
• Developed a Tableau dashboard to analyze campaign performance, customer engagement and marketing qualified leads to inform future Omni-channel marketing approach.

Sr Marketing Manager, Pipeline

Developed, executed, and augmented national marketing initiatives to maximize HCP outreach and sales of cardiometabolic, endocrine, women's health, and colorectal cancer solutions in highly complex environment. Strategically sourced, secured, and enhanced new market opportunities while simultaneously creating national marketing programs based on customer needs, incorporating value-based messaging strategy. Completed projects on-time and budget by collaborating with product owners, marketing stakeholders, medical, compliance, legal and analytics departments.

• Acted as interim cardiometabolic and endocrine team marketing lead.
• Contributed strategic initiatives to and presented HCP annual marketing plan for the supported areas.
• Implemented Women’s Health multi-channel digital marketing strategies that resulted in 60% test volume growth in focused customer market in 2019.
• Partnered with Southwest Regional Marketing to increase women’s health screening in Hispanic community.
• Increased insulin resistance panel sales by developing new collateral and sales materials,
optimizing target audience reach with analytics optimized marketing initiatives to increase product visibility and test volume by 20% in 2019.
• Collaborated with cross-functional team to develop and implement Vitamin D denials multi-channel campaign that resulted in 30% increase in revenue captured in 2019.
• Led value-based selling training session at National Sales Meeting in 2020.

Quest Diagnostics

Marketing Manager, HCP Channel

Managed complex sell and deliver results through direct engagement with neurologists, maternal fetal medicine/ reproductive endocrinologist/OB/GYN, geneticists, genetic counselors, and laboratories in Pennsylvania, Maryland, and New Jersey. Demonstrated ability to strategically launch new products and take competitive market share. Employ PSS/Integrity techniques and relationship building skills to generate sales for complex disease such as Alzheimer's, Duchenne's Muscular Dystrophy, Epilepsy.
•	Selected for Neurology Marketing and Sales Council as voice of sales for various initiatives including patient cost saving program.
•	NAE Mentor to train new employees on logistics, sales techniques, product knowledge, and organization techniques.
•	Selected by Neurology National Trainer to evaluate selling skills and day-to-day business expectation presentation during new hires training.
•	Representative of the Year, ranked number 1/56 at 121.6% to goal as of December 2012.

Athena Diagnostics

Neurology Sales Representative

Market and sell hormone replacement therapy products to OB/GYN physicians, hospital medical directors, and pharmacies in New York and New Jersey.  Apply consultative sales techniques and strong relationship building skills to grow sales revenues for Vagifem and Activella.
•Grew Activella and Vagifem market share by 10% and 5% in highly competitive New Jersey market in six months.
•Developed progress trackers and analyze performance for targeted sales growth.
•Identified and coached community thought leaders to increase awareness of the severity and possible quality of life problems associated with menopause.
•Assisted in launch of new sales division within Novo Nordisk for Activella and Vagifem.
•Collaborated in development and implementation of presentation and marketing materials.
•Trained new employees on sales techniques, product knowledge, and organization techniques.

Novo Nordisk

Hormone Therapy Representative

Sold pharmaceutical products to primary care physicians, as well as neurologists, endocrinologists, OB/GYN, podiatrists, pain specialists, hospital medical directors, and pharmacies. Apply sales techniques and relationship building skills to grow sales revenues for Celebrex, Bextra, Aricept, Zoloft, Relpax, Lyrica and Exubera.
•Re-launched and grew Celebrex market share from its low of 2.5% to 21% in one year.
•Received sales performance awards for highest call activity and consistently exceeding goals.
•Outlined tactical activities, controlled budget, and organized resources to work collectively with other representatives.
•Nominated as the Pfizer liaison for several medical associations including the American Association of Physicians of Indian Origin (AAPI) and the Philippine College of Physicians.

Pfizer

Pharmaceutical Sales Representative

Responsible for the high quality of both raw materials delivered to various production lines and the final cosmetic products quality. Managed and built a cross-trained team of ten chemists. Led, coached, and completed yearly review and performance evaluations. Developed and maintained project plans, managed budget, maintained schedule, and coordinated activities with various teams to ensure timely delivery. Evaluated and interfaced with external vendors to ensure compliance with good manufacturing practices.
• Resolved manufacturing issues by facilitating collaborative, cross-departmental working teams.
• Reduced costs and delivery time by implementing process improvement measures.

Estee Lauder

Supervisor Quality Assurance, Analytical Laboratory

Tested and formulated raw materials leveraging 'good manufacturing principles' (GMP). Mentored and trained internal teams on complex instrumentation such as 'High pressure liquid chromatograph,' 'Inductively coupled plasma emissions spectrometer' and 'Gas chromatography spectrometer.' Build procedures to improve quality and cycle-time.

Swati Doshi