Swagat Sarangi

Swagat Sarangi is the Co-Founder of Smytten, a pioneering product discovery and trial platform based in India. With over 17 years of experience across diverse industries, including Internet & Technology, FMCG, and management consulting, Swagat has a robust background that supports his entrepreneurial endeavors. Before co-founding Smytten in 2015, he held significant positions such as the Head of Business Marketing at Google, where he was instrumental in shaping initiatives like the Great Online Shopping Festival and YouTube Fanfest.134

Education and Early Career

Swagat Sarangi is an alumnus of the Indian School of Business (ISB), where he earned an MBA with a focus on Marketing and Finance. He also holds a Bachelor of Engineering (Hons.) in Mechanical Engineering from the Birla Institute of Technology and Science (BITS). His career began with roles at Tata Consultancy Services and Oracle, followed by a stint as a Customer Services Manager at Hindustan Unilever Ltd and a consultant at McKinsey & Company.124

Smytten

Smytten was founded to address the gap in product trials for consumers, particularly in the beauty and personal care sectors. The platform allows users to sample products before purchasing, enhancing their shopping experience and reducing the risk of dissatisfaction with purchases. Under Swagat's leadership, Smytten has grown significantly, boasting over 10 million users and partnerships with more than 1,000 brands.45

Current Focus

At Smytten, Swagat oversees product marketing and brand building, leveraging advanced technologies like AI and machine learning to enhance consumer engagement and streamline brand interactions. The platform has become a leader in the direct-to-consumer (D2C) market in India, integrating innovative solutions to improve customer experience and brand visibility.56

Swagat Sarangi's journey reflects his commitment to transforming how consumers interact with brands through technology-driven solutions that prioritize user experience.