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Sven Liedtke
Global Executive @ Novartis │ Solving for Growth, Innovation & Change │ General Management, Digital, Commercial, Marketing
Professional Background
Sven Liedtke is an accomplished business leader with extensive experience in shaping high-impact organizations, deeply rooted in his entrepreneurial upbringing. Sven’s career is characterized by a commitment to empowering teams and nurturing a culture where innovation thrives. He currently serves as the Global Head of Digital Channel Engagement Strategy & Governance at Novartis, where he spearheads initiatives that align digital strategies with the company’s overarching goals. His previous roles at Novartis include leading the Global Head of Social Media Strategy, Governance & Performance Management, illustrating his profound understanding of customer engagement in the digital age.
Before his tenure at Novartis, Sven held an influential position at EY (Ernst & Young) as the Advisory Leader of Digital Transformation & Cyber Security. His role there involved guiding organizations through their digital reinventions, illustrating his expertise in market strategy, digital transformation, and leadership development. His journey at EY began in a managerial capacity focusing on Advisory Services, where he honed his skills in delivering client-centric solutions in a rapidly evolving digital landscape.
Sven's career began in the financial sector as a Marketing Manager at Kreissparkasse Esslingen-Nürtingen, where he developed foundational strategies for customer engagement and marketing that have propelled his career forward. Throughout these dynamic roles, he has consistently demonstrated a knack for business model innovation, commercial strategy, and client engagement, creating pathways for businesses to grow and adapt to future challenges.
Education and Achievements
While the specifics of Sven’s formal education are not detailed, it is evident that his professional journey is backed by a wealth of knowledge and experience gained through extensive roles in both industry and consultancy. His passion for business model innovation emphasizes the importance of customer-centric approaches, a theme he continually integrates into his work. This foresight has led to notable successes, particularly in optimizing product portfolios to drive revenue growth and elevate customer engagement strategies.
Sven’s leadership philosophy centers on the importance of ‘unbossing’ traditional hierarchical structures, advocating for collaborative teamwork and empowering individuals to make decisions. This progressive approach to leadership is not just about managing but nurturing the capabilities of teams to achieve outstanding results collectively. His commitment to fostering an environment where curiosity and collaboration thrive underlines his belief in transformative leadership development.
Achievements
Sven’s contributions have had a significant impact in multiple sectors, particularly in digital transformation and strategic engagement. Here are some notable achievements from his illustrious career:
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Driving Digital Engagement at Novartis: As the Global Head of Digital Channel Engagement Strategy & Governance, Sven has been instrumental in developing strategies that connect directly with Novartis’s customer base, ensuring that digital initiatives align seamlessly with organizational goals.
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Pioneering Social Media Strategies: In his earlier role at Novartis, Sven successfully transformed the company’s approach to social media, focusing on governance and performance management. His strategies have not only increased brand engagement but have also enriched customer interaction across various digital platforms.
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Leading Digital Transformation Initiatives at EY: Sven’s work at EY showcases his capacity to lead organizations through complex digital transformations, particularly in enhancing cybersecurity measures and leveraging digital solutions to foster growth.
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Empowering Teams for Future Challenges: Throughout his career, he has consistently focused on leadership development, working to instill a sense of responsibility among team members and fostering an atmosphere that encourages independent decision-making. His efforts in mentoring and coaching emerging leaders will have lasting impacts within the organizations he has touched.
In a world where the only constant is change, Sven Liedtke continues to be at the forefront, leading businesses to redefine their strategies and achieve remarkable results, demonstrating that the future of strong leadership lies in collaboration, empowerment, and a relentless focus on the customer. His journey highlights the importance of being agile and innovative in today’s fast-paced business environment, setting a powerful example for leaders and organizations alike.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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