Sven Klein

Sven Klein is the Founder and CEO of Lull, a company based in Santa Barbara, California, that specializes in the online sale of mattresses and bedding products. He has a rich background in entrepreneurship and direct-to-consumer marketing, having co-founded several companies prior to Lull, including Bargain Network and Scalable Commerce.

Professional Background

• Lull Ventures: Founded in 2015, Lull aims to disrupt the traditional mattress industry by offering high-quality mattresses that can be conveniently ordered online. The company focuses on providing a superior customer experience with features like free shipping, a 365-night risk-free trial, and a lifetime warranty.25
• Previous Experience: Before Lull, Klein held various roles including:
  • Co-Founder and Senior Vice President at Bargain Network (1995-1999), which was later acquired by VTRU.
  • Founder and CEO of Cresta Life Settlements (2006-2008) and Cristoria (2004-2006) .14

Education

Sven Klein graduated with a Bachelor of Arts in Business Economics from the University of California at Santa Barbara.6

Vision for Lull

Klein's motivation for entering the mattress industry stemmed from his personal experiences shopping for a mattress, which he found to be frustrating and unwelcoming. His goal with Lull is to create a more straightforward and enjoyable buying experience for consumers.34

Current Role

As CEO, Klein continues to lead Lull's innovative approach to the mattress market, emphasizing transparency in pricing and customer satisfaction. Under his leadership, Lull has grown significantly, employing around 175 people and generating an estimated annual revenue of $27.3 million.45