Sven Fricke

Sven Fricke is a seasoned professional with a strong background in Digital Marketing. He possesses expertise in various Adobe products, including Adobe Experience Cloud, AEM, and Adobe Creative Cloud Integration. His skills extend to a wide array of areas such as Web Content Management, Enterprise Content Management, Mobile SEO, Technical Documentation, and Digital Asset Management.

Sven also has experience in diverse marketing technologies like Digital Enrollment, Digital Forms, and Digital Analytics. He is proficient in handling tools such as Adobe Sensei, Adobe Target, and tag management systems for enhanced business intelligence. With a focus on commerce integration, he is well-versed in graphQL, Adobe Ad-Cloud, SEM strategies, and increasing conversion rates.

His background includes working on rich media projects, emotional selling through online platforms, and strategies for Multi-Channel and Omni-Channel marketing. Sven has a strong understanding of scalability, CDNs, and the Adobe Experience Platform for delivering personalized customer experiences. Moreover, he is skilled in Customer Journey Analytics, CDP, real-time Customer Data Platforms, and Next Best Action strategies.

During his career, Sven Fricke has held key positions in renowned organizations. He currently serves as a Senior Enterprise Account Executive Retail at Adobe Systems GmbH. Previously, he worked as the Director of Software Solution Sales at Pironet NDH AG and held sales leadership roles at ePages Software GmbH and Intershop Communications.

Sven Fricke pursued his education in Business Administration and Media Economics, obtaining a Diplom Kaufmann degree from Technische Universität Ilmenau.