Suzi Watford

Suzi Watford is a seasoned executive with over 20 years of experience in media and marketing.1 She served as the Executive Vice President (EVP) and Chief Marketing Officer (CMO) at The Wall Street Journal (WSJ), overseeing global sales and marketing for the publication.34

Watford's career at Dow Jones and WSJ included several key roles:

1. EVP Consumer Division, Chief Marketing & Membership Officer at Dow Jones (April 2021 - January 2022)1
2. EVP The Wall Street Journal, CMO & Chief Membership Officer at Dow Jones (April 2018 - April 2021)1
3. Chief Marketing & Membership Officer at The Wall Street Journal (November 2014 - April 2018)1

During her tenure, Watford achieved significant milestones:

• Grew digital subscriptions, reaching 4.7M total Dow Jones subscriptions1
• Drove WSJ revenue back into growth and doubled digital subscriptions to 3.5M1
• Led the global transition from print to digital, with digital revenue overtaking print for the first time1
• Created the world's first dynamic, customer-led paywall model1
• Established the first global brand positioning for WSJ, "Read Ambitiously"1

Prior to joining WSJ, Watford worked at News UK as Sales & Marketing Director for The Times and The Sunday Times (October 2011 - October 2014).1

Watford left her position at The Wall Street Journal in November 2021.2 In January 2023, she joined SiriusXM as Senior Vice President and Chief Growth Officer, focusing on growing the company's streaming subscription business.5