Suzanne Marzziotti

Suzanne Marzziotti is a seasoned insights and analytics specialist with a robust background in driving sales growth by implementing consumer-validated strategies and leveraging predictive analytics to target the right customer segments.

With a strong skill set that includes working with secondary and syndicated data sources like IQVIA, Symphony Nielsen, IRI, and DRG among others, Suzanne boasts expertise in asset optimization, marketing mix modeling, and primary market research methodologies.

Her primary market research capabilities encompass a wide range of techniques such as qualitative and quantitative research, BASES testing, copy testing, demand assessment, ethnographic research, segmentation, and tracking KPIs, primarily focusing on industries like Pharmaceuticals, OTC, and CPG.

Suzanne Marzziotti holds a Certification from the Massachusetts Institute of Technology, an MBA from NYU Stern School of Business, and a Bachelor of Science degree from Cornell University.

Her professional journey includes key roles such as Director - Insights and Analytics at Novartis, Senior Associate Director at Boehringer Ingelheim, Associate Director at Purdue Pharma L.P., Global Insights Lead at Novartis Consumer Health, and Founder and President at Winthrop Consulting Company.

She has also held positions as Associate Director of Market Research at Kraft General Foods and Novartis, showcasing her comprehensive experience across different organizations within the insights and analytics domain.