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Suzanne Larkins
Content & Self-Service Strategy Manager at Dashlane
Professional Background
Suzanne Larkins is a seasoned content strategist with over 20 years of diverse experience in product development and self-service support. Throughout her career, she has honed her skills in various aspects of content design, strategy, and delivery, making her a valuable asset in any organization looking to enhance user experience and product quality. Suzanne’s extensive background encompasses all facets of help site management, team leadership, and people management, showcasing her adaptability and commitment to fostering collaborative environments.
Her career journey has allowed her to work closely with cross-functional teams including product management, design, engineering, quality assurance, support, sales, marketing, legal, policy, and communications. This collaborative approach enables Suzanne to produce extraordinary user experiences and ensure the successful delivery of products that resonate well with users.
Education and Achievements
Suzanne's academic prowess is evident in her educational background. She studied for a Master of Arts in English at the University of Nebraska at Omaha and achieved a remarkable 4.0 GPA. Furthermore, she earned her Bachelor of Arts in English at the same institution, graduating magna cum laude with a GPA of 3.72. Her academic achievements illustrate her dedication to mastering the art of communication and content creation.
In her professional journey, Suzanne has held several key positions that have significantly contributed to her expertise in content strategy and management. Currently, she serves as the Content & Self-Service Strategy Manager at Dashlane, where she spearheads efforts to enhance user engagement through effective content solutions. Prior to this role, she was the Content Strategy Manager for Help & Education at Facebook, where she played a critical role in shaping the company's self-service support offerings.
Suzanne’s experience at Blackboard is particularly noteworthy, where she progressed from a Senior Technical Writer to a Senior Webmaster, and ultimately to a Content Architect/Curator. This trajectory highlights her ability to adapt and excel in different capacities within the same organization, showing strong leadership and content management skills along the way.
Skills and Expertise
Suzanne possesses a comprehensive skill set that includes but is not limited to:**
- Content Strategy: Developing and implementing effective strategies for content creation and management.
- Content Design: Crafting user-focused content that enhances the overall user experience.
- Writing & Editing: Proficient in creating, editing, and refining content across various platforms and formats.
- Information Architecture: Organizing and structuring information in a way that improves accessibility and usability for users.
- User Experience Testing: Conducting UX testing to gather insights that shape better content solutions.
- Accessibility: Committed to creating content that meets WCAG standards and is usable for all audiences.
Her technical proficiencies are impressive as well. She is well-versed in platforms and tools like Drupal, Acquia, MindTouch, Confluence, Flare, and FrameMaker, ensuring ease of content management and delivery. Suzanne also demonstrates her technical inclination with a working knowledge of basic HTML, XML, and CSS, empowering her to navigate diverse content environments with confidence.
In addition to her primary responsibilities, she has experience utilizing project management tools such as Asana, Jira, Basecamp, and Trello to streamline processes and facilitate effective communication within teams. Her familiarity with version control systems like Git and SVN showcases her technical adeptness and ability to work within agile, iterative, and waterfall methodologies.
Notable Achievements
Throughout her extensive career, Suzanne has achieved numerous accolades and has played an instrumental role in various projects that have elevated user experience within the technology landscape. She has been a pivotal force in redefining help sites, transforming them into robust, user-friendly platforms that empower customers to find the information they need in a streamlined manner. Her work has had a lasting impact, providing users with self-service options that enhance their overall experience with the products.
As an accomplished writer and editor, Suzanne has also contributed to a variety of publications, providing thought leadership in areas related to content strategy and user experience. Her thorough understanding of Google Analytics and SEO further supports her ability to create content that not only engages users but also enhances visibility and reach in digital landscapes.
Conclusion
Suzanne Larkins stands out as a dynamic and dedicated content strategist who brings decades of experience to the table. Her extensive background in content design, strategy, and product development, combined with her commitment to user experience, positions her as a leader in her field. With her strong academic foundation and a proven track record of successful collaborations across various departments, Suzanne exemplifies the ideal blend of creativity, technical expertise, and strategic thinking that is essential for thriving in today’s fast-paced digital environment.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.