Suzannah C.

Suzannah Cranwell is a professional with a focus on creating and enhancing relationships to ensure long-term business success. She excels in both B2B and B2C environments, leveraging her expertise in behavioral research, trading, merchandising, and business strategy to optimize customer experiences. Suzannah's approach emphasizes leveraging emotions, needs, and desires for brand engagement while aligning with business objectives for profitability. Her skill set includes identifying core consumers, defining brand purpose, analyzing emotional drivers and behaviors, and optimizing product positioning. With a background that includes roles at Holland and Barrett, Wiggle, and Pantofola d’Oro, Suzannah has proven success in sales, profitability, and conversion.