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Suz Koch
Principal Product Marketing Manager - Alexa at Amazon
Professional Background
Suz Koch is a seasoned professional in the realm of product marketing and social media strategy, currently excelling as the Principal Product Marketing Manager for Alexa at Amazon. In this pivotal role, she drives innovative marketing strategies that enhance Alexa’s presence and usability, ensuring that the product meets the diverse needs of users and stands out in an ever-competitive marketplace. With her wealth of experience in social media marketing, Suz has notably contributed to Amazon's overarching marketing strategies, leveraging her skills to engage audiences and elevate brand messaging effectively.
Prior to her current position at Amazon, Suz held various significant roles that laid the foundation for her successful career. As the Senior Manager of Social Media at Amazon, she was responsible for shaping the social media landscape of the company, utilizing data-driven insights to create compelling content that resonated with millions worldwide. She began her tenure at Amazon as a Senior Marketing Manager in the same department, where her creativity and strategic thinking were instrumental in building robust online communities and driving engagement.
Before joining Amazon, Suz showcased her talents at We Are Social Australia as an Account Director/Strategist, where she honed her skills in managing client accounts and developing effective social media strategies tailored to their unique goals and objectives. Additionally, her experience as a Social Media Strategist at Saatchi & Saatchi Australia allowed her to cultivate her expertise in creating impactful social media campaigns that not only attracted attention but also generated tangible results for clients.
Suz’s journey in the digital marketing space began at Yahoo!7, where she served as a Social Media Strategist and later took on the role of Community Producer for their Banzai platform. Her career at Yahoo!7 equipped her with the foundational skills necessary to thrive in the social media landscape, and she also contributed significantly as the Talent Acquisition Manager during her time there.
Education and Achievements
Suz Koch's academic background is anchored in psychology, having earned her Bachelor of Arts degree from Macquarie University. This education has immensely contributed to her marketing acumen, allowing her to apply psychological principles to understand consumer behavior and drive marketing strategy effectively. Suz excels in utilizing her knowledge of psychology to enhance user experience with products like Alexa, ensuring that marketing approaches resonate deeply with target audiences.
Throughout her career, Suz has embraced continuous professional development and has consistently sought opportunities to expand her skills in marketing, leadership, and technology adaptation. Her deep understanding of how technology interacts with human behavior positions her as a thought leader in her field.
In recognition of her contributions, Suz has participated in numerous industry conferences and marketing panels, sharing her insights about the evolution of social media and product marketing. Her reputation in the industry is characterized by her innovative approach to problem-solving and her ability to adapt to the rapid changes in digital marketing trends, making her a sought-after speaker and consultant.
Achievements
- Current Role: As Principal Product Marketing Manager for Alexa at Amazon, Suz has transformed the product marketing strategy and significantly boosted user engagement.
- Leadership in Social Media: Held multiple senior roles at Amazon in social media marketing, showcasing her ability to build and manage communities.
- Strategic Contributions: Developed marketing campaigns at We Are Social and Saatchi & Saatchi that led to measurable success for clients, demonstrating her strategic prowess.
- Psychology Application: Leveraged her psychology background to improve consumer engagement tactics, enhancing product usability and market fit.
Conclusion
Suz Koch represents a bright luminary in the field of product marketing and social media. With her blend of psychology and marketing prowess, she has been instrumental in creating successful strategies that resonate with users on a personal level. Her ongoing commitment to embracing innovative marketing trends ensures that she remains at the forefront of her industry while positively influencing how brands communicate with their audiences.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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