Susie Hammer

Susie Hammer is a prominent figure in the spa and fitness industry, currently serving as the Senior Vice President of Spa Operations & Client Success at Arch Amenities Group, a position she has held since April 2024. Prior to this role, she was the Vice President of Spas at Arch Amenities Group from January 2015 until July 2024, where she oversaw the performance of 76 spas and managed the transition process for new spa accounts.12

Career Background

Susie Hammer began her career at WTS International in 1997 as a Fitness Marketing Intern. She progressed through various roles, including:

• Fitness Director (1998-1999)
• Director of Spa & Fitness (2000-2002)
• Vice President of Pre Openings and Transitions - Spa Division (2012-2014)

During her tenure at WTS International, she was instrumental in managing spa operations and played a key role in the company's executive team.12 Her responsibilities included overseeing high-revenue spa accounts and leading project management for new spa openings.

Education

Susie holds a Master's degree in Health & Fitness Management from American University, which she completed in 1999. She also earned a Bachelor of Business Administration (B.B.A.) in Marketing & International Business from Penn State University in 1998. Additionally, she is a certified Spa Supervisor through ISPA.12

Expertise and Contributions

Throughout her career, Hammer has demonstrated strong leadership qualities and a commitment to operational excellence and customer service. She is recognized for her ability to manage complex transitions and enhance client satisfaction within the spa sector.13 Her work has included significant project management roles, particularly during the reopening of spas post-COVID-19.

In summary, Susie Hammer's extensive experience and leadership in the spa industry have established her as a key player in enhancing spa operations and client success within major organizations like WTS International and Arch Amenities Group.