Sushant Rao

Sushant Rao, Senior Vice President of Marketing at Baffle, Inc.

Sushant Rao is a results-oriented, full-stack marketing executive with over 20 years of experience leading global teams in companies ranging from startups to Fortune 500 firms.1 He is currently the Senior Vice President of Marketing at Baffle, Inc., a position he has held since 2023.1

Key Highlights

• Proven success in building and marketing innovative products that drive revenue (from first initial release to $200M+) and deliver value to customers1
• Adept at guiding large, cross-functional teams by defining clear goals, determining appropriate metrics, utilizing relevant data for decisions, and adding "just enough" process to meet or exceed company objectives in a repeatable manner1
• Motivate and develop teams worldwide, most notably coaching an inherited direct report that had below-average performance to a star rating over the course of 2 review cycles1
• Develop stories/content and integrated marketing plans that raise awareness in the marketplace and efficiently move prospects through the buyer's journey1
• Prioritize customer use cases and analyze market trends/competitors to develop a compelling and differentiated product roadmap for on-premise, Cloud and hybrid deployments1

Prior Experience

Before joining Baffle, Sushant held several senior marketing roles at other technology companies1:

• VP of Marketing at Prophecy (2022)
• Senior Director, Product Marketing at Cloudera (2018-2022)
• Senior Director, Product & Solutions Marketing at DataCore Software (2014-2018)
• Director of Product, Solution & Alliance Marketing at PernixData (acquired by Nutanix) (2013-2014)

Sushant has an entrepreneur's spirit and focus to get things done, even if it requires a hands-on approach and goes beyond the scope of his responsibilities to achieve company and team success.1