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Susanne Watts
Head of Ad Tech at News UK
Susanne Watts is a digital marketing technologist with a strong passion for integrating technology and skilled operations to achieve effective monetization. She excels in fast-paced, high-pressure environments and is known for her hands-on approach in building and maintaining client relationships. With a background in Information Science and Knowledge Management, Susanne has held various key positions in organizations like News UK, Acceleration, and 365 Digital, where she honed her expertise in ad operations, campaign management, and team leadership. Her specialties include communicating complex information to diverse technical levels, monetizing websites using digital marketing technologies, defining best practices in ad operations workflows, and managing large-scale implementation projects. Susanne is also skilled in inventory management, campaign trafficking, audience segmentation, and reporting. Her attention to detail, analytical mindset, and problem-solving abilities make her a valuable asset as a team lead and mentor.