Susanne Langmuir

Susanne Langmuir is a seasoned beauty industry innovator and entrepreneur with over 20 years of experience in natural product formula development.1 She is currently the Founder and CEO of Lixr Beauty Inc., a position she has held since September 2019.1

Career Highlights

Lixr Beauty Inc.: Langmuir founded Lixr Beauty Inc. in 2019. The company is based in the Toronto, Canada area and focuses on creating innovative, health-minded, and environmentally conscious beauty products.1

Bite Beauty / Lip Lab: Prior to Lixr Beauty, Langmuir had a significant role in founding and leading Bite Beauty:

• CCO / Founder at Bite Beauty / Lip Lab (under Kendo/LVMH) from October 2014 to December 20171
• CEO / Founder at Bite Beauty / Lip Lab (under Susanne Lang Fragrance Inc) from December 1999 to October 20141

Approach to Beauty Innovation

Langmuir is known for:

• Having a sharp eye for design
• Developing brands and products that challenge conventional thinking about health and beauty
• Staying ahead of industry trends
• Sourcing natural ingredients globally
• Formulating breakthrough products in her lab1

Background and Early Career

• Grew up near Toronto, in Mississauga and Caledon
• Initially trained as a hair color technician at Schwarzkopf
• Traveled extensively, including an archaeological dig in Peru and trips through Asia and Europe
• Started sourcing essential oils and aromatics during her travels
• Began her entrepreneurial journey by selling essential oils from a kiosk in Vancouver about 20 years ago2

Langmuir's approach to beauty is influenced by her experiences, including developing allergies while working with synthetic fragrances in France, which led her to focus on more natural ingredients and eventually create Bite Beauty.2