Susann Kinberg

Susann Kinberg is an experienced marketing and communication professional with a background in working as a consultant at various agencies and within marketing departments. She has a wealth of experience in strategic and tactical communication, both internationally and locally in Sweden. Currently serving as a Senior Marketing Operations Manager at Kaplan for the past 6 years, Susann collaborates closely with creative teams to develop campaigns for Loyalty programs. Her role also involves managing technical projects in a cross-functional capacity. Her expertise spans across CRM/loyalty management, marketing automation, customer experience, digital and direct marketing, e-commerce, and advertising across all channels. Susann's key focus is on driving business growth and enhancing customer experience through actionable insights. Her portfolio includes working with renowned clients such as SJ, Com Hem/Tele2, Svenska Spel, and Swedbank. Outside of work, Susann enjoys spending time with her family, which includes her husband Håkan, who also works in marketing at SEB, and their two children, Sara and Axel. They cherish moments with mutual friends, have a summerhouse in Skåne, and indulge in skiing during the winter.