Susana Luque is a professional based in Córdoba, Andalusia, Spain, who specializes in persuasive communication, digital marketing, and brand strategy.1 She is the co-founder of PuroArde, a company that focuses on developing branding strategies for startups to generate business through their brand.1

Professional Background

Susana has extensive experience in various roles:

1. Co-founder of PuroArde (September 2023 - Present): In this role, she helps startups build successful businesses by developing effective brand strategies.1

2. Persuasive Communication Specialist, Mentor, and Trainer at Vender Con Palabras (May 2020 - Present): She creates and develops persuasive communication strategies for digital businesses seeking to differentiate themselves.1

3. Digital Marketing and Social Media Consultant at Vender Con Palabras (January 2016 - Present).1

4. Copywriting Trainer for various platforms, including Product Hackers Go! and Super Writer Academy.1

Education and Skills

Susana holds a law degree from the University of Córdoba (1995-2000) and a Master's in Digital Marketing and Social Media from Udima Universidad a Distancia de Madrid (2016-2017), where she received an Extraordinary End of Master's Award.1

Her skills include:

• Brand strategy
• Personal branding
• Copywriting
• Digital communication
• Creative writing
• Email marketing
• Strategic planning
• Social media marketing

Current Focus

At PuroArde, Susana and her team specialize in "Brandoing" for startups, which involves creating brand strategies that deliver business results rather than just artistic designs.1 Their approach emphasizes that a successful startup needs more than just a good product or service; it requires a strong brand strategy to generate business.