Susan Zuckerman

Susan Zuckerman is a seasoned marketing professional with over 20 years of experience in the consumer products industry, currently serving as the Vice President of Global Marketing for Skincare at Elizabeth Arden.2 Her expertise lies in enhancing brands and developing innovative marketing strategies for global consumer product companies.

Career Highlights

Susan's career at Elizabeth Arden has been extensive and includes several key roles:

• Vice President of Global Marketing
• Senior Director of Global Marketing Skincare
• Director of Global Marketing Skincare
• Global Marketing Manager for Skincare and Fragrances
• Associate Marketing Manager for Global Promotions

Prior to her tenure at Elizabeth Arden, Susan worked as:

• Marketing Strategy/Consumer Insights Consultant (Independent)
• Marketing Associate for brands like Soft Scrub and Clorox Liquid Bleach at The Clorox Company
• Financial Analyst in the Investment Banking Division at Paine Webber

Education

Susan holds impressive academic credentials:

• MBA in Marketing and Management from Harvard Business School
• Bachelor of Arts degree in Economics and Public Policy from Brown University

Recent Projects

Susan has been instrumental in Elizabeth Arden's efforts to appeal to younger demographics, particularly Gen Z. She played a key role in the launch of HydraPlay, a new skincare product designed to attract a new generation of consumers while building on the brand's heritage.1

In her own words, Susan describes the philosophy behind HydraPlay: "The philosophy [behind] HydraPlay is that your skincare can be simple and straightforward, and that doesn't mean it's not highly effective".1

Susan Zuckerman's LinkedIn profile can be found under the username susan-zuckerman-69a78139.2