Susan Yara

Susan Yara is a prominent figure in the beauty and skincare industry, known for her entrepreneurial ventures and online presence. Here are some key details about her:

Professional Background

Susan Yara is the co-owner of NATURIUM, a skincare brand she founded in June 2020.1 NATURIUM is described as a serious skincare line that blends natural and synthetic ingredients to create effective, skin-friendly products that are also budget-friendly.1

Prior to NATURIUM, Susan had an extensive career in beauty and media:

• She founded Mixed Makeup, a popular YouTube channel focused on beauty and lifestyle content, in February 2014.1
• She worked as a beauty host for Joyus, Inc. and as a freelance writer for Glamour magazine.1
• Her earlier career included roles as NewBeauty Editorial Director at SANDOW, an on-camera reporter for POPSUGAR, and contributions to various media outlets including CNBC.com, People Magazine, and Forbes.1

Entrepreneurial Success

Susan's venture with NATURIUM has been notably successful:

• The brand achieved rapid growth since its launch in 2020.2
• In September 2023, NATURIUM was acquired by E.L.F. Beauty for $355 million, marking a significant milestone for the company.5

Online Presence and Influence

Susan has established herself as a prominent figure in the beauty community:

• Her Mixed Makeup YouTube channel has over a million subscribers.1
• She's often referred to as a "powerhouse YouTuber" in the beauty industry.2
• Susan's personal YouTube channel has almost 260,000 subscribers.4

Education and Background

Susan attended the University of New Mexico from 1999 to 2004.1 She also competed in the Miss America Pageant as Miss New Mexico 2004.3

Susan Yara's journey from journalism to beauty influencer to successful skincare brand owner showcases her versatility and business acumen in the beauty industry.