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Susan (Weigel) Guimbellot, CRME
VP Revenue Optimization, Customer Insights & Analytics ▶ Revenue Strategy | Data Analytics | Business Intelligence | Channel Operations | Financial Analytics | Customer Segments | Loyalty & Engagement
Susan (Weigel) Guimbellot is an accomplished professional with extensive experience in revenue management and hotel operations. Over the course of her career, she has developed a reputation as an industry expert and leader, recognized for her ability to drive revenue growth and profitability for hotels and resorts. As a Certified Revenue Management Executive (CRME), Susan brings a wealth of knowledge and expertise to her work, leveraging data-driven strategies and technology to optimize pricing and inventory.
Susan's background in hospitality began as a front desk agent at a luxury resort, where she quickly climbed the ranks and held a variety of management positions. During this time, she gained valuable experience in guest services, operations, and revenue management, which inspired her to pursue a career in revenue management full-time.
As a revenue manager for both independent hotels and large hotel brands, Susan led teams and developed strategies that resulted in significant revenue growth and profit margins. She also played a key role in improving market share and building strong partnerships with online travel agencies (OTAs) and other distribution channels.
Susan has also been recognized for her leadership and contributions to the hospitality industry. She has served as a board member for the Hospitality Sales and Marketing Association International (HSMAI) and has been a frequent speaker and presenter at industry conferences and events.
Overall, Susan's impressive track record and expertise in revenue management make her a valuable asset to any organization in the hospitality industry.