Susan Stacey

Susan Stacey is a seasoned professional with over 25 years of experience in delivering valuable insights to clients in the fields of consumer and shopper behavior.

Throughout her career, Susan has held various positions in client service, business development, and product solutions, emphasizing customer-centric approaches and exceeding stakeholder expectations.

Her expertise includes consumer and shopper insights, strategic thinking, presenting at conferences and webinars, contract negotiation, account management, team leadership, coaching, proposal writing, and project management.

Susan's educational background includes a BS in Business Administration with a concentration in Marketing from the University of Vermont.

She has held significant roles such as Vice President of Client Solutions at Vista Grande, Senior Vice President of Retail & Consumer and Shopper & Retail Strategy at GfK, Independent Consultant, Vice President at Spire, Founder & Managing Director at NewStartFranchises, Inc., Senior Vice President at IRI, and Client Service at MRCA Information Services.

Beyond her professional life, Susan enjoys planning vacations, assisting family members, and creating unique ideas for events and gifts.