Susan MacNicol

Susan MacNicol is a dynamic and results-driven leader with a progressive track record in developing and implementing marketing, recruiting, training, and sales strategies in various industries like Higher Education, Internet, Media, Television, Retail, and Data.

Her expertise lies in driving business growth through integrated B2B and B2C marketing campaigns, managing high-profile accounts, and working cross-functionally to drive sales and recruit talent.

Susan has delivered exceptional recruiting results and strategies to reduce costs and hire top talent efficiently, with a focus on full life-cycle recruiting, job fairs, and innovative recruiting programs.

She is a creative and critical thinker who leverages industry trends and market insights to increase revenue streams, build partnerships, and recruit top talent.

With a strong background in communication, Susan MacNicol has experience working with clients, vendors, candidates, agencies, C-level executives, business partners, and cross-functional teams. She holds an MBA with international experience in Europe and the Middle East.

As the Managing Director and Consultant at Strategic & Creative Marketing, Inc., Susan oversees marketing, recruiting, social media, and digital strategy initiatives. Her role involves creating powerful marketing and recruiting messages to help businesses achieve optimal sales and recruitment goals.

Susan's educational background includes a Master of Business Administration (M.B.A.) from Pepperdine Graziadio School of Business and Management and a BA in Marketing Communication from Columbia College Chicago.

She has held various roles in organizations like Adtalem Global Education, Experian, Nielsen, Charter Communications, Sears, OfficeMax, Johnson & Johnson, and HSA, encompassing marketing, recruitment, social media, and digital strategy.