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Susan Doherty
Chief of Staff / Chief Marketing Officer / VP Product Management
Susan Doherty is a results-oriented executive with over 25 years of experience in various leadership roles such as CMO/VP Marketing, VP Product Management, and Head of Strategy.
She has a strong track record of growing brands to #1 and possesses deep expertise in mobile apps, mobile games, and e-commerce.
Susan's strengths lie in delivering exceptional results, strategic thinking, creative brand storytelling, and being detail-oriented, data-driven, smart, positive, and energetic.
Her skill set includes customer acquisition, strategic thinking, expertise in marketing to women, branding, PR, and hands-on experience with digital platforms like Facebook, Google SEM, and mobile ad networks.
She is also proficient in retention strategies through email and social media campaigns, data-based decision-making, team leadership, and product management encompassing customer research, A/B testing, Agile processes, and new product launches.
Susan Doherty holds an MBA in Marketing from Stanford University Graduate School of Business, an MS in Engineering from Duke University, and a BS in Engineering from Harvey Mudd College.
Throughout her career, Susan has held key positions at notable organizations like Electronic Arts (EA), Fort Mason Games, GrowthPower Marketing Agency, Hipmunk (Acquired by Concur), Loopt (Acquired by Green Dot), Wowd (Acquired by Facebook), Picateers, Enviz (Acquired by Keynote), eGroups (Acquired by Yahoo!), and Intuit.