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Surinder Phuller
Snr Director EMEA Marketing Execution & Operations at Hilton Hotels Worldwide
Professional Background
Surinder Phuller is a seasoned marketing executive with extensive experience in the hospitality and digital marketing sectors. Currently, he serves as the Senior Director of EMEA Marketing Execution & Operations at Hilton Hotels Worldwide, where he has been instrumental in shaping and executing marketing strategies that cater to the diverse needs of the European, Middle Eastern, and African markets. His keen understanding of marketing operations has enabled Hilton Hotels to enhance guest experiences and improve brand positioning across multiple regions.
Surinder's remarkable career at Hilton Worldwide spans several key roles, reflecting his versatility and strategic vision in marketing. Previously, he held the position of Senior Director of Marketing Planning & Project Management, where he acted as Chief of Staff to the Chief Marketing Officer (CMO). In this role, Surinder was critical in driving strategic initiatives and orchestrating marketing campaigns that resonated with Hilton's brand values and customer expectations.
Before stepping into marketing planning, Surinder excelled as the Senior Director for Digital Strategy & Creative, once again acting as Chief of Staff but this time to the Senior Vice President of Digital. His expertise was further established in earlier positions as Director of eCommerce and Director of eCommerce Services, where his forward-thinking approach helped drive significant online revenue growth for Hilton.
Surinder’s successful journey in the hospitality marketing sector is underpinned by a robust history in search engine marketing (SEM) and digital strategy. He began his career in digital marketing and online advertising, serving as Search Team Manager at Expedia. His analytical acumen saw him transition through various roles such as Search Account Manager at Efficient Frontier and 24/7 Real Media, honing his skills in search marketing and display advertising. In addition, he worked as a Customer Business Analyst at Intel Corporation, where he applied his analytical skills to develop customer insights that inform product marketing strategies. Such depth of knowledge across different marketing channels places Surinder at the forefront of innovative marketing solutions.
Education and Achievements
Surinder holds a CIM Diploma and a 2:1 degree in Marketing Management from Manchester Metropolitan University, which laid the foundation for his dual expertise in marketing strategy and operational implementation. His academic commitment to marketing is evident in his ability to apply theoretical frameworks to real-world scenarios, enhancing Hilton's marketing approach and overall business outcomes.
Through his career, Surinder has earned recognition for his thought leadership in marketing strategizing and execution, particularly in creating digital solutions that yield measurable results. He is known for leveraging data to drive decisions while fostering cross-functional collaboration among teams. Surinder continuously seeks out new challenges and opportunities to innovate, making a significant impact on the organizations he has served.
Notable Achievements
- Senior Leadership Roles at Hilton: Successfully advanced through a range of senior positions at Hilton, showcasing outstanding leadership skills within various marketing functions.
- Expertise in Digital Transformation: Pioneered digital marketing initiatives that resulted in increased customer engagement and revenue growth, particularly in the eCommerce space.
- Strategic Project Management: Recognized for enhancing operational efficiencies through his comprehensive knowledge of marketing planning and project management, ensuring projects were delivered on time and within budget.
- Search Engine Marketing Proficiency: Developed and executed successful SEM strategies that significantly improved online visibility and customer acquisition for major brands during his time in earlier positions at Expedia and Efficient Frontier.
- Educational Foundation in Marketing: Leveraging his academic background from Manchester Metropolitan University to drive innovative marketing strategies at Hilton Hotels Worldwide and beyond.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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