St. Xavier's College

Rajiv Gandhi Prodyogiki Vishwavidyalaya

St. Joseph's Convent School, Bhopal

Public Policy @ Xavier's, Mumbai // Content @ Ghaas and WMW!

Ripple Research

Strategic Partnerships

Created visually compelling social media content, effectively simplifying complex policy and social impact issues for young audiences.

SPRF India

Communications Consultant

Wrote technical, long-form content about the LinkedIn advertising space.

Impactable - Linked[in] Ads Agency

Contributing Author

Wrote comprehensive, in-depth blog posts about direct mail marketing in the U.S.

Who's Mailing What!

Contributing Writer

Managed campaign life cycle, content requirements, editorial calendars, and style guides for multiple clients.

Ghaas

Senior Content Consultant

– Led dynamic, client-centric, end-to-end marketing initiatives, both online and offline, to achieve and exceed business objectives.
– Created tailored content assets such as ebooks, videos, presentations, and white papers to fulfil ad-hoc communication needs.
– Managed and mentored a high-performing team of content and design specialists, ensuring prompt collateral delivery.
– Leveraged KPIs to measure campaign effectiveness and drive data- informed optimizations.
– Provided dedicated account and stakeholder management for a portfolio of high-value clients, including Fortune 500 enterprises.
– Established content creation standards, systems, and best practices for seamless distribution, maintenance, and reuse.

Head of Content

Conducted a comparative analysis of advertising strategies employed by leading international brands.

Adbeat

Wrote tactical, data-driven content targeting salespeople, marketers, and other top-of-the-funnel readers.

Copper

– Spearheaded a profitable revenue model for Spearheaded the implementation of a profitable revenue model for B2B clients resulting in a 20% increase in monthly sales.
– Worked in tandem with cross-functional teams to strategize, create, and execute inbound marketing activities for diverse platforms and audiences.
– Conceptualised and managed high-impact paid social media campaigns to drive B2C sales.

Townscript

Digital Marketing Manager

– Developed a multi-platform editorial roadmap for emails, newsletters, blogs, and social media targeting B2B and B2C audiences.
– Streamlined creative production and fostered brand synergy post- acquisition through effective collaboration and alignment across teams. 
– Implemented performance tracking and reporting systems to monitor campaign effectiveness, identify areas for improvement, and drive continuous optimization.

Aspiring Minds

Senior Marketing Manager

– Collaborated with the founding team to shape and execute a robust, long-term content marketing strategy.
– Oversaw the creation, curation, and publication of varied content formats, including articles, social media updates, and website copy. 
– Launched and managed a highly engaging B2C blog with a monthly viewership of 500,000, while achieving a remarkable 900% growth in Facebook followers.

Surbhi Dhawan