Harvard Divinity School

University of Southern California

Head of Community at Alinea Invest

Spearheaded comprehensive outreach to engage SWANA-oriented academics and Boston-based organizations, facilitating productive relationships.

Crafted personalized email templates to engage stakeholders, resulting in ~60 emails sent.
Successfully initiated dialogues with 5+ organizations and led discussions with major entities.

Collaborated with the Director, Dramaturg, and Social Media Manager to ensure sensitive and impactful social media content, advising on posting language, campaign strategy, and political nuances.

Created external resources for a richer audience experience beyond the SWANA region's cultural context.

Developed a play reading guide and curated film list for broader understanding of Iranian culture, politics, and history.

Partnered with SpeakEasy's Community Manager to orchestrate meaningful Actor Talk Backs and Community Roundtable sessions, shaped concepts, questions, engagement protocols and moderation for these events.

Achievements:

> Galvanized SWANA community in New England, contributing to word-of-mouth traction.

> Surpassed profit goal by over $25,000, underscoring the effectiveness of community engagement strategies.

SpeakEasy Stage Company

Communications Consultant for English by Sanaz Toossi

Lead the strategic planning and execution of marketing campaigns for the organization, achieving a 124% brand engagement increase, 34% organic visitors to key product landing pages, and 47.8% follower growth 

- Conceptualize innovative campaigns for new product launches, boosting website traffic by 27%

- Maintain the content calendar, adapting to trends, producing high-quality content, and preserving the brand identity

- Developing the first-ever KPIs for the organization around business growth, customer retention, new customer conversions, and organic visitors and creating new reporting metrics aligned with each target

- Oversee the partnership, performance, and negotiation of the terms and rates for the advertising and content creation agencies, managing expenses and results

- Remain current on market and consumer trends through blogs, courses, social media platforms, researching top brands in the industry, and investing in professional development opportunities

- Manage projects from ideation through implementation and maintain accountability of cross-functional teams, including the integration of ClickUp for accurate tracking and reporting for the organization

Collaborate with the PR team around social activations and ensure the content development boosts brand visibility

- Introduced and built the influencer marketing framework and strategy for the company, including the tools for effective campaigns and success

- Partner with HR on employee engagement and skill development, boosting an inclusive culture for the company

Achievements: 
- Orchestrated viral Instagram launch, 150K+ views, 35K+ impressions
- Elevated the brand visibility by 10.6% in the holiday campaign and increased follower growth by 443.6% 
- Streamlined Instagram Reels production, generating 1K-15K consistent viewership

Pawlicy Advisor

Senior Communications Manager

Transformed Black Space's virtual presence, crafting a robust social package to engage and nurture the QTIBIPOC community in Cleveland.

Researched and executed a comprehensive Brand Book, establishing fonts, colors, and design guidelines.

Designed an authentic logo aligning with the brand's ethos.

Created branded 1-pagers and Constant Contact templates for organizational marketing.

eveloped a guide of social media best practices and identified engagement-worthy accounts and Midwest influencers.

Formulated a 3-month campaign calendar with a precise posting schedule.

Designed 3 months of diverse in-feed Instagram content, including evergreen templates.

Innovated Instagram Story and Bubble templates, along with evergreen content.

Black Space

Social Media and Creative Manager

Led and directed organic social marketing, content strategy, and growth initiatives as sole social media expert

- Spearheaded comprehensive content creation and strategy for social accounts, including paid ad design and   presentations 

- Assisted 170 global partners with personalized social strategy, maximizing online presence and engagement

- Organized and optimized influencer channels, integrating pivotal tools: CreatorIQ, Sprout Social, and Monday

- Collaborated with the paid marketing leaders on refining successful paid ads and managing $500K in ad spend; advanced business opportunities from ideation to launch within three months 

- Established the influencer strategy and foundation for the company, elevating performance YoY and boosting the brand identity

- Managed 50+ college community groups, fostering engagement and curating content for promotion

Achievements: 
- Achieved 500% Instagram audience growth from the ground up, increasing followers from 1,200 to 10,000 within six months
- Secured the company’s first-ever strategic influencer partnership, generating $50,000 net revenue by attracting 2,500 high-quality customers

Juno

Senior Social Media Manager

Developed and executed end-to-end content strategy for 4 distinct lifestyle brands, ranging from hotels to restaurant groups and specialty small businesses.

Delivered an impactful average of 30 weekly posts across various platforms, effectively representing each brand's unique identity.

Led day-to-day platform operations for all brands, overseeing community management, posting, and engagement, achieved follower retention, substantial growth, and high levels of engagement.

Actively engaged with accounts and brands within the same business space, fostering valuable connections and cross-promotion opportunities.

GHOST

Freelance Social Media Manager

Played a pivotal role in the end-to-end social media content coverage of a prestigious art event hosted by Roohbaru and VM Art Gallery, drawing an impressive attendance of over 200 art enthusiasts.

Successfully devised and executed captivating multimedia content on Instagram, elevating the online presence of 3 distinct conglomerate brands: Laya, Zeh, and Roohbaru.

Led the production of diverse creative assets for social media platforms, including branded partnership content and compelling external presentation decks.

Hashwani Group of Companies

Digital Content Creator

Took the lead in planning, executing, and producing all creative assets for the 2019 Scholarship of Teaching and Learning Conference, drawing a diverse audience of 400+ participants from 5 different countries.

Crafted an array of high-impact assets for the conference, including a comprehensive 60-page booklet, sought-after souvenirs (tote bags, pens, postcards, journals, lanyards,) captivating conference backdrops, engaging promotional flyers, and impactful social media posts.

Crafted an array of high-impact assets for the conference, including a comprehensive 60-page booklet, sought-after souvenirs (tote bags, pens, postcards, journals, lanyards,) captivating conference backdrops, engaging promotional flyers, and impactful social media posts.

Successfully produced a diverse range of creative assets, ranging from informative one-pagers and engaging infographics to dynamic short videos and compelling presentations.

Aga Khan University

Marketing Communications Intern

Strategically created and executed end-to-end content plans for 5 diverse lifestyle brands, encompassing hotels, restaurant groups, and specialty small businesses.

Managed an extensive average of 30 weekly posts across multiple platforms for all brands, ensuring follower retention, substantial growth, and heightened engagement levels.

Led day-to-day platform operations, demonstrating proficiency in community management, strategic posting, and fostering social interactions with other accounts and businesses within the industry.

Achievements:

> Elevated the organic Instagram following of a top account by an impressive 40%.

> Achieved an 18% increase in sales through a synergistic combination of paid and organic social efforts.

Social Media Coordinator

Strategically oversaw and curated multimedia content across diverse digital platforms for an impactful Instagram account boasting a substantial follower base exceeding 100,000.

Spearheaded content research, ideation, and the creation of strategic frameworks, cultivating compelling social storylines that resonated with the audience.

Spearheaded content research, ideation, and the creation of strategic frameworks, cultivating compelling social storylines that resonated with the audience.

SoulPancake

Social Media, Marketing Intern 

Orchestrated the daily operations of multiple store facets, demonstrating prowess in managing intricate administrative responsibilities, including product organization

Devised and meticulously examined analytical reports, providing the store team with invaluable insights into product popularity and levels, optimizing decision-making, and establishing seasonal strategies for each product

Collaborated with controllers to ensure precise alignment of product supply with the demand of the LA market

Fostered relationships with influencers and celebrity clientele, enhancing the brand reach and significantly augmenting sales

Delivered remarkable weekly sales averaging $7,000.00, resulting in an impressive monthly average of $50,000.00

Suraiya Ali