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    Supriya Biyani

    Senior Analyst - Campaign Insights at Adobe

    Supriya Biyani is a seasoned professional with a strong focus on driving business strategy and product marketing through actionable analytics data insights for SAAS and Enterprise businesses. With a wealth of experience establishing data-driven optimization cultures and developing analytics performance dashboards for varied stakeholders, including Product Marketing, Campaign Marketing, Web Strategy, and Executives. Having hands-on expertise with Omniture toolset and other analytics tools, Supriya has a proven track record of enhancing user experience and optimization for Fortune 500 clients. Passionate about tackling challenging projects and roles to identify high ROI opportunities and boost KPIs by deeply understanding user behavior. Supriya's proficiency includes Web Analytics Tools (Omniture Site Catalyst, Discover, Test & Target), Hadoop, Hive, Social Analytics, Mobile App Analytics, SAP Business Objects, SQL, Tableau, Advanced Excel, and Google Analytics.