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Sunita Iyer
Business Strategy & Competitive Intelligence Professional
Sunita Iyer is an innovative self-starter with more than 20 years of experience in Market Intelligence, Research, Business Strategy, and Consulting across academia, corporate, and start-up environments.
She has held significant positions such as a Senior Management Role focusing on Marketing Strategy and CRM at Dell in Malaysia, an Associate General Manager overseeing Competitive Intelligence and Business Strategy at GMR Infrastructure Group in India, and Strategy Consulting roles at Market Research and Strategy Consulting firms in the UK, Singapore, and Hong Kong. Additionally, she has contributed as an Academic Researcher at IIM Ahmedabad, a leading Business School in AsiaPac.
Sunita's expertise also extends to Geographic Information Systems (GIS), with more than 3 years of application experience in areas like Agriculture, Canal Micro Network Planning, Transportation, and Urban Planning using tools like ArcInfo.
Her industry proficiency covers sectors including IT, Telecom, Emerging Technologies, Healthcare, Infrastructure (Airports & Energy), Retail, Media, and Logistics.
Specializing in Market Intelligence, Monitoring/Tracking, Business Strategy & Consulting, Identifying Market opportunities, Market Research, Competitor intelligence and market profiling, Partner evaluation and selection, Defining feasibility strategies, Business development, Liasoning & people management.
Sunita Iyer's diverse background and extensive experience make her a well-rounded professional with a wide array of skills and knowledge applicable across various industries and sectors.