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    Sum-Sum Chan

    Exec | Salesforce Marketing Consultancy | Salesforce User Group Leader

    Professional Background

    Sum-Sum Chan is a distinguished Marketing and CRM professional with over 15 years of rich experience in both B2B and B2C environments. She has cultivated a remarkable career characterized by her adeptness in delivering market-leading Return on Investment (ROI) and profitable marketing performance for various organizations. Her expertise lies in crafting comprehensive marketing strategies, optimizing marketing operations, and architecting innovative systems that are fully integrated into Salesforce. As a savvy designer of Salesforce processes, Sum-Sum harnesses the extensive capabilities of the Sales & Service Cloud, ensuring that businesses maximize their use of this powerful CRM tool.

    In terms of digital marketing, Sum-Sum is a well-versed expert in crucial areas such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), and email marketing strategies. Her proficiency extends to the development and management of marketing automation programs across leading platforms, including Marketing Cloud, Hubspot, Pardot, Marketo, and ActOn. Her comprehensive understanding of these technologies allows her to design effective marketing forms, implement strategic segmentation, and create impactful drip campaigns that drive engagement and conversion.

    Education and Achievements

    Sum-Sum’s educational background has played a pivotal role in shaping her skills and knowledge in marketing. She holds a Bachelor of Arts in Communication with a focus on Marketing from the University of California, Santa Barbara. Her commitment to advancing her expertise led her to pursue a Master of Arts in Marketing with a specialization in Communications Management from the prestigious University of Southern California. Further enriching her skill set, she also earned a certification in Social Media Marketing from UC Irvine, where she deepened her understanding of contemporary marketing tactics.

    In addition to her impressive educational qualifications, Sum-Sum has held various influential positions throughout her career. She has served on the Executive Team as the CEO at The Jane Club, where she made significant contributions to the organization's strategic direction and operational efficiency. Her role as Vice President of Email at the American Marketing Association underscores her leadership in the marketing community, advocating for best practices in email communications.

    As the founder and consultant at Marketing and CRM Consulting, Sum-Sum has provided expert advice and customized solutions to numerous clients, enabling them to amplify their marketing efforts. Her leadership skills were further demonstrated as the Salesforce Los Angeles Leader at the Salesforce User Group, fostering collaboration and knowledge sharing among Salesforce users. Additionally, she made her mark in the sports community as the Director of League Operations at the World Dodgeball Society, showcasing her versatility in diverse settings.

    Sum-Sum's dedication to education is notable, having served as an Adjunct Professor of Marketing at California State University, Los Angeles, where she shared her industry insights with aspiring marketers. She also contributed her expertise in programming at the University of Michigan's Ross School Executive MBA program, enriching the curriculum with real-world marketing strategies.

    Her hands-on experience includes various marketing and communication roles, such as the Director of Marketing Strategy & Communications at Pacific Power Source, Inc., and the Director of Marketing & Communications at CaseStack. Early in her career, she honed her marketing acumen as a Marketing Promotions Manager at TravelAge West and as a Program Manager at RCAT (Regional Contract Academy Training) associated with East LA College. Her skills were evident in her role as Product Marketing & PR/Promotions Manager at Hint Mint, where she successfully orchestrated product launches and promotional initiatives.

    Notable Achievements

    Throughout her career, Sum-Sum Chan has amassed numerous achievements that highlight her expertise and influence in the marketing sector. Her strong grasp of Salesforce CRM has made her an invaluable asset to any organization looking to optimize its customer relationship management strategies. Her unique approach to guerrilla public relations has led to creative and impactful campaigns that stand out in today’s cluttered media landscape.

    Sum-Sum's analytical ability is reflected in her experience with social media metrics and analytics, which she leverages to create data-driven marketing strategies that resonate with target audiences. Her involvement with focus groups and survey building demonstrates her commitment to understanding consumer behaviors and preferences, ensuring that her marketing initiatives are rooted in solid research and strategic insight.

    Sum-Sum’s specialties encompass an extensive range of marketing disciplines, ensuring that she stays at the forefront of industry developments and trends. Her diverse background and commitment to professional growth make her a leading figure in the marketing realm, capable of navigating the complexities of modern marketing with ease.

    In summary, Sum-Sum Chan is a deeply knowledgeable and experienced marketing and CRM professional whose career trajectory demonstrates her ability to deliver exceptional results. With a wealth of experience, an impressive educational background, and a plethora of professional achievements, she continues to shape the marketing landscape and inspires future generations of marketers.

    Related Questions

    How did Sum-Sum Chan develop her expertise in Salesforce processes and systems integration?
    What strategies does Sum-Sum Chan implement to deliver market-leading ROI in marketing campaigns?
    How has Sum-Sum Chan's educational background influenced her career in marketing and CRM?
    In what ways has Sum-Sum Chan contributed to the marketing community during her tenure at the American Marketing Association?
    How does Sum-Sum Chan utilize analytics and metrics to inform her marketing strategies?
    Sum-Sum Chan
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    Location

    Los Angeles, California, United States
    Location