Sue Varty

Susan (Sue) Varty is the Founder and CEO of HeadStart Copywriting, renowned for pioneering the Copy-as-a-Service model in content creation. Since 2012, Sue has led HeadStart in delivering high-quality, impactful content through a subscription-based human writing service. Her passion lies in assisting marketing leaders in scaling their publishing strategy to attract and retain customers across various industries.

HeadStart Copywriting's team of expert writers excels in research, content development, tone, and style creation, consistently producing exceptional results for clients in professional services, software, finance, healthcare, cybersecurity, retail, and more. Sue's innovative and cost-effective approach has garnered partnerships with prominent organizations such as Pocket Health, Algolia, The National Bank of Canada, CGI, and Genesys.

Aside from her role at HeadStart, Sue Varty is deeply involved in the business world. Her technical background fuels her entrepreneurial spirit, leading her to become an advisor and investor at Kairos Options AI. Sue's educational background includes a B.A. in English Literature and a B.Ed. in Intermediate/Senior English/History, both from Queen's University. Her extensive professional journey encompasses diverse roles, from writing and technology education to business continuity analysis and proposal writing in esteemed organizations like Franklin Templeton Investments and Changepoint.

Moreover, Sue Varty has contributed her expertise as an instructor in various capacities, such as at Centennial College's School of Communications, Media, Arts and Design, and Seneca College of Applied Arts and Technology, where she taught Business Communications, English, and Liberal Studies. Additionally, she co-founded Women Get On Board and served as the COO until 2018, demonstrating her commitment to empowering women in business through strategic leadership.