Sue Ostermann-Lenz

Sue Ostermann-Lenz is a seasoned digital strategy leader currently serving as the Senior Director of Site Strategy and Operations at Ariat International. With a strong background in creative thinking and problem-solving, she has established herself as a dynamic industry professional.

Education and Career History

Sue holds a Bachelor of Arts in Writing and English from the University of Wisconsin-Milwaukee. Her career journey includes:

• Nike: She had a 14-year tenure at Nike, where she held various positions across multiple departments, including Digital Commerce, Digital Studio, Digital Sport, and Global Marketing Operations Director in NSW.1

• The Regence Group: Prior to Nike, Sue worked as a Manager of Consumer Web Content.

• CitySearch: She also held the position of Editorial Director at CitySearch.

Current Role and Expertise

At Ariat International, Sue is responsible for driving brand awareness and traffic.2 Her role involves:

• Overseeing site strategy and operations
• Leading marketing initiatives, including paid social campaigns
• Managing a team of marketing professionals23

Skills and Strengths

Sue is known for her:

• Creative thinking and problem-solving skills
• Ability to simplify complexity
• Expertise in unlocking innovation through digital capabilities

Her passion for the equestrian industry is evident in her work at Ariat International, a company specializing in equestrian footwear and apparel.14

Sue Ostermann-Lenz's LinkedIn profile (username: sue-ostermann-lenz-179873) reflects her professional journey and current role, showcasing her extensive experience in digital strategy and marketing across various industries.