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Sue Schaming
Senior Communications and Media Relations Leader
Professional Background
Sue Ellen Schaming is an accomplished communications professional with over 20 years of experience in strategic communications, media relations, and brand storytelling. Recognized as a leader in her field, Sue leverages her expertise to help brands effectively reach and engage with their target audiences while effectively communicating their products, company ethos, and unique points of view. Throughout her expansive career, she has successfully planned and executed numerous communications programs that not only meet but exceed business objectives, drive preference, fuel sales, and ultimately contribute to increased revenue for her clients.
Her career includes valuable experience working with an impressive roster of clients that encompasses industry giants such as Facebook, Panasonic, Sony, Deezer, Rhapsody Napster, and Opera Software. Her diverse client engagements speak to her ability to adapt messaging and strategies across various sectors, demonstrating her keen understanding of both B2B and B2C environments.
Sue currently serves as the Principal at S2 Communications, Inc., where she heads a team dedicated to building strategic communications initiatives tailored to the unique needs of each client. Her prior experience includes significant roles such as Account Director at Blanc & Otus PR and Account Executive at PR 21, which is now known as Zeno Group. These positions have further honed her skills in media relations, strategic messaging, and thought leadership, resulting in a well-rounded professional adept in all aspects of communications.
Education and Achievements
Sue Ellen Schaming began her academic journey at Newport High School in Bellevue, Washington, where she cultivated her passion for storytelling and media. She continued her education by obtaining a Bachelor of Arts degree in Radio & Television from San Francisco State University. Her academic background laid the groundwork for her transition into the communications field, providing her with a solid understanding of media production and broadcast journalism.
In addition to her formal education, Sue is known for her ability to build and execute productive analyst relations programs and lead impactful speaking engagements that position brands as thought leaders in their respective industries. Her expertise extends to mentoring talent, developing strong teams, and fostering creativity within her organizations. Sue prides herself on her consultancy approach, where she emphasizes collaboration across departments, business units, partners, and geographical barriers to achieve successful outcomes.
Notable Skills and Specialties
With a multifaceted skillset, Sue Ellen Schaming offers a wide range of specialized services that encompass:
- Communications Strategy: Crafting comprehensive strategies to effectively position brands in the marketplace.
- Story Building: Developing compelling narratives that resonate with target audiences.
- Messaging for Media: Creating targeted media messaging to generate interest and visibility.
- Product Launches: Planning and executing successful product launch campaigns.
- Writing and Editing: Producing high-quality written content for various platforms.
- Media Relations: Establishing strong relationships with key journalists across print, electronic, and social media landscapes.
- Social Media: Leveraging social media channels to engage audiences and amplify brand messaging.
- Executive Coaching: Providing training and guidance to executives in media and presentation skills.
- Media and Presentation Training: Preparing individuals for successful interactions with media representatives.
- B2C and B2B Expertise: Skillfully navigating the nuances of both B2C and B2B communications.
Achievements
Throughout her career, Sue Ellen Schaming has received accolades for her contributions to the field of communications. Her dedication to building lasting relationships with journalists and her strategic approach to public relations have positioned her as a trusted expertise in the industry. For instance, her effective planning and execution of thought leadership programs have led to significant increases in awareness and visibility for her clients. Sue is recognized for her innovative communication solutions that successfully bridge the gap between brands and their audiences.
Her ability to work across various levels within an organization, combined with her strong leadership qualities, has enabled her to foster teamwork and instill a culture of creativity and performance excellence at S2 Communications and her previous roles. Sue’s work not only enhances the reputation of her clients but has also contributed to the overall growth and advancement of the public relations industry.
Sue Ellen Schaming continues to be a dynamic force in the communications landscape, driving impactful initiatives that resonate with audiences while helping brands navigate the complexities of modern media. Her commitment to excellence, strategic thinking, and adeptness in relationship building are cornerstones of her professional identity and contribute to her success in the communications field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.