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Sue Downs

Senior Director | Strategic Insights | Brand | Innovation | Communications

Sue Downs is a seasoned quantitative consumer research specialist with a strong background in NPD (concept, product, packaging) and brand communications (tracking and pre-testing)

She has amassed vast experience across various sectors including food & drink, personal care, finance, and retail

Sue holds a Bachelor of Science (BSc) degree in Food Science, Food Economics, and Marketing (2:1) from The University of Reading

She also completed a Diploma of the Market Research Society (MRS)

Sue Downs has held key roles in reputable organizations such as Senior Client Service Director and former Client Service Director at BuzzBack Market Research, Research Director and former Associate Director at Conquest Research Ltd, former Associate Director at Simon Godfrey Associates, and various research positions at other esteemed companies including HPI Research, Milk Marketing Board, and Tesco Stores Ltd