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Sue Amm
Creative Solutions, Personalised Service and the Expertise to Deliver Outstanding Events. Australia & Worldwide.
Professional Background
Sue AMM is a distinguished business leader and project manager, renowned for her expertise in creating impactful corporate events that align with her clients' business objectives. She has dedicated over 25 years to mastering the art of event management, conference coordination, and incentive travel, refining her skills through extensive hands-on experience across the globe. Her unwavering passion for crafting successful events is reflected in her track record of delivering memorable experiences that resonate with audiences.
In 1998, Sue founded Wise Connections, an event management agency headquartered in Melbourne, Australia. Under her leadership, Wise Connections has flourished, garnering a loyal and dedicated clientele not only locally but also interstate and internationally. Clients appreciate Sue's commitment to excellence and her ability to innovate within the event space, a commitment that has led to numerous accolades for Wise Connections. Sue takes pride in her company’s reputation for providing "Creative Solutions, Personalised Service, and the Expertise to Make it Happen!" This tagline encapsulates her dedication to exceeding client expectations and ensuring every event is not just successful but extraordinary.
Throughout her impressive career, Sue has also held various prominent positions, including Conference & Incentive Manager at Carlson Marketing, General Manager at The Motivation Group, and Operations Manager at STS Travel. Each role has equipped her with diverse knowledge and skills that she effectively employs at Wise Connections to optimize event experiences.
Education and Achievements
Sue AMM has an educational background that complements her professional journey. She earned a Post Graduate Diploma in Business Administration from Central London College, equipping her with essential business acumen. Additionally, she studied for the GAICD (Governance and Accountability between Directors) at the Australian Institute of Company Directors, enhancing her leadership capabilities in the corporate governance space.
Furthermore, Sue holds a Bachelor’s Degree with Honours in Economics and Geography from Middlesex University. This educational foundation has provided her with a unique perspective on economic trends and cultural dynamics, both of which are crucial in understanding client needs and shaping effective event strategies.
Sue’s industry impact has been recognized through her active involvement with Meetings and Events Australia (MEA), where she held the position of Treasurer on the Board of Directors for four years, showcasing her dedication to the industry's development and governance. She also maintains her AMM (Accredited Meeting Manager) accreditation, demonstrating her commitment to professionalism and her belief in ongoing learning and accountability within the events sector.
Achievements
Over the years, Sue AMM has accomplished a myriad of significant achievements that mark her professional journey. She successfully established Wise Connections, a thriving event management company that has won multiple Meetings and Event Management Organisation Awards, a testimony to her capability in the field. These awards highlight not only her personal dedication to success but also the collective work and expertise of her team in delivering events above and beyond client expectations.
As a passionate advocate for professionalism and integrity within the business events sector, Sue believes collaboration among industry professionals is key to strengthening their collective image. Her vision for a united approach within the business events community has played a significant role in enhancing the industry's reputation and performance.
In summary, Sue AMM exemplifies what it means to be a leader in the events industry. Through her work with Wise Connections and her active participation in industry organizations, she continues to inspire and innovate within the field, ensuring that every event is not just an occasion but a culmination of creativity, personalized service, and expertise. Her journey stands as a beacon for upcoming professionals in the event management domain, illustrating the impact of passion and dedication in developing a successful career.
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