Subrat Kar

Subrat Kar is an Indian entrepreneur best known for founding MotorFloor, an online platform that facilitates the purchase of commercial vehicles. Launched in May 2024, MotorFloor connects buyers with local dealers for various types of vehicles, including trucks, tractors, and buses. The platform aims to simplify the buying process by providing detailed specifications, on-road prices, and financing options through partnerships with banks and insurance companies.12

Before establishing MotorFloor, Kar was the co-founder and CEO of Vidooly, a video analytics startup that he sold to the Good Glamm Group in 2022. During his tenure at Vidooly, he played a crucial role in scaling the company and building a strong team, securing investments from notable firms like Times Internet and Alibaba Group.34 His experience in technology and marketplace dynamics informs his current venture into the autotech space.

Kar's strategic choice of Bhubaneswar as MotorFloor's headquarters reflects his focus on non-metro cities, where he believes there is significant potential for growth in the commercial vehicle market. The startup is also engaging rural customers by deploying marketing agents to build trust and educate them about their purchasing options.12